Track2Realty Exclusive: The digital medium, however, seems to be evolving fast and some of the realtors have adopted pro-active social media strategy to focus on consumer connect, feedback, consumer research to identify their needs and requirements.
Track2Realty Exclusive: Real estate continues to be the best investment instrument of the Indians and it does not seem to be changing in the year ahead. Despite of cribbing, Indians’ investment portfolio will comprise of a house for emotional connect. Return on investments (ROI) also suggests there is no alternative (TINA) to it. However, over reliance on TINA factor may disappoint them in future as it works best in the bull run but is worst indicator of future as well.
Track2Realty Exclusive: Some of the companies are using online media for generating sales lead; while others are focused on customer relations. With the medium new and realty more or less reluctant in the initial stages, there are very few who are actually understanding the medium and adapting themselves to what others think as a necessary evil. Tata Housing believes in using the medium for engaging with the customers more than just generating sales leads. Brotin Banerjee, MD & CEO of Tata Housing shares with Track2Realty how they strategise their social media usage. Excerpts of the interview:
Track2Realty Exclusive: There are analysts who believe the retail investors need to be exposed to this asset class through an institutionalized vehicle, which would be regulated. REITS is the ideal solution.
Track2Realty: Office markets in India registered a downward trend in absorption in the first half of the year (Jan–June 2013), according to the latest report by Cushman & Wakefield. The total net absorption across top eight cities in H1 2013 was noted at 10.9 million square feet (msf) which denoted a decline of 15% compared to the same period last year.
Track2Realty Exclusive: The three key factors that go into sustainable construction are — design, materials and technologies. In order to get the benefit of those savings, a developer has to replace conventional methods with green alternatives on all the three fronts.
Track2Realty Exclusive: The question is why have not they blocked the mutual funds then? Pranay Vakil, Chairman of Knight Frank India has a simple take, “Because the mutual funds lobby is larger than the bankers’ lobby. They could not do anything about it. The companies into mutual funds are so large; they might just foray into banking.”
Track2Realty-Agencies: Kolkata-based Rose Valley Group on Thursday, July 11, said it would take legal action against the Securities and Exchange Board of India (SEBI) order against the company’s deposit-taking schemes through a holiday membership plan.
Track2Realty: India Ratings & Research (Ind-Ra) has maintained a negative outlook on the Indian construction sector for the second half of 2013 (H213). This is in view of the continued execution and liquidity challenges facing the sector, identified as major constraints in the beginning of the year. The impact of these challenges is likely to intensify in the near term.
Track2Realty Exclusive: The concept has been new in India and in the absence of home buyers understanding, they have often succumbed to misleading advertisements that promise “view of nature” or “open green spaces.”