The concept of “Shared Economy” got severely tested during the peak of the pandemic. Factors such as uncertain economic conditions resulting in loss of jobs, work from home and the shift of migrant population to their respective hometowns in the wake of the Covid-19 outbreak brought the evolving Co-Living sector to an immediate halt.
2021 was expected to be the year of recovery for the Indian real estate that weathered the black swan of Covid in the preceding year. Throughout the year the developers put up a brave face and the industry data of the top listed developers was enough to keep the prophets of doomsday in silence. However, the closer look at the sector and the large universe of the developers raises more questions than what it could answer during the turbulent year. Track2Realty looks in to look ahead.
When it comes to the recovery of the asset class, the market doesn’t spread its gift with equal generosity. The historic high growth curve of the stock market post Covid crash in March 2020 didn’t make every company’s share valuable. Similarly, in real estate there are certainly some clear winners & losers during the pandemic, finds Track2Realty analysis.
Will the festive season of 2021 change the course of real estate is something that most of the analysts are curious to see. The festive season has just started and it is too early to guesstimate the exact sales volume & value growth at this point of time. But with a closer look at the Indian housing market one can probably vouchsafe that there are more catalysts of optimism than pessimism. How far this optimism is sentiment driven and to what extent the economic fundamentals support the business take-up is something that needs to be evaluated.
It is the story of a debt ridden real estate company that is financially overleveraged; gone beyond execution capabilities; has multi-city penetration; is into multiple businesses; and the promoters are just delaying the inevitable. The developer that you instantly recall is China’s Evergrande. It’s the talk of the town across the built environment of global real estate today. But wait! Has India not been witness to its own Evergrande moment (though on a smaller scale) in the past? Track2Realty speaks to cross section of industry analysts.
This raises a fundamental question as to whether wellness is possible only with the luxury housing or affordable housing too can incorporate it. Within the built environment of the Indian real estate it is generally accepted that wellness is an aspiration concept but it can be incorporated into affordable housing as well. This would require focusing on some of the key elements right from the planning stage. Some of the real estate companies with international exposure are now working towards cutting down their carbon footprint apart from focusing on the other aspects of wellness.
The cost of doing business per square feet has always been challenging in the top 10 cities of India. The ever increasing migration for jobs in these cities have made the housing affordability even bigger challenge. Critics are not cynical when they question as to what extent and till when these cities will continue to be filled up like a soda bottle. Aren’t our metro cities on the verge of a population blast? Come 2021 and Track2Realty analysis believes the infamous Coronavirus in a strange way has shown the way forward.
Godrej Properties has strengthened its brand leadership for the 2nd consecutive year. The 9th edition of Track2Realty BrandXReport 2020-21 finds that the K-shaped recovery in the Indian real estate has helped most of the organized developers with corporate governance, at the cost of the large universe of the companies operating like personal fiefdoms.
Berkshire Hathway HomeServices, the real estate brokerage arm of global investor Warren Buffet has entered into the Indian market through its tie-up with Orenda India. Sanya Aeren, its Chief Advisor-Marketing & Communication, says the global best practices of Berkshire and the huge untapped opportunities in the Indian market would position this alliance into the top league. In an Exclusive Interview with Ravi Sinha, she spells out her plans to organize the property brokerage, penetrate deep into the market and also give a new experience to the investors. Excerpts of the interview:
The question is whether the developers are yet ready to address what employees really want. Professionals with real estate background (both working as well as those who already quit) maintain that ‘Involvement’ is the key career objective nowadays but real estate companies never provide challenging work that inspires and realises results. What professionals demand is ‘Respect’ but the management hardly acknowledge the talent and contribution of each employee.