Track2Realty: A burgeoning automobile ancillary industry and the IT/ITeS sector’s growing presence have been the major growth drivers behind the notable transformation of Maharashtra’s second largest city—Pune. Over the past couple of years, the city’s IT sector in particular has seen significant growth, leading to sustained demand for office space in the city.
Track2Realty Exclusive: Property markets across the country have shoot up in capital and rental values in tandem with the infrastructure development. Infrastructure development and better connectivity are two key elements behind property prices going up. Navi Mumbai, however, presents a different picture with arguably the best infrastructure development and connectivity in Mumbai.
Track2Realty Exclusive: While the infrastructure of Pune has been comparably better than many urban centres across the country, there is no denying the fact that the kind of urbanisation and migration that is happening in the city the load on the infrastructure is increasingly getting heavy. Moreover, since most of the infrastructure has been created by the private developers in the city of late; hence there has been uneven growth of infrastructure across the city.
Track2Realty: Transactions in India’s real estate space might have slowed down over the last two quarters, but the sector has not been overwhelmed by the state of the wider economy. Despite the subdued pre-election economic scenario, in fact, the period observed an increase in private equity activity.
Track2Realty Exclusive: Real estate market in India is growing fast because of the increasing demand for planned development, relatively less congestion and pollution, better hygiene and sanitation etc. that is giving way to new opportunities to grow. Investors are not restricted to one category and buyers looking to buy commercial as well as residential properties are angling towards the smaller cities such as Vizag, Pune, Nasik, Ahmadabad etc.
Track2Realty Exclusive: While most of the metro cities are crumbling under the burden of increasing urbanisation and the load on the land and infrastructure has led the life miserable there are cities like Pune which seem to be learning from the mistakes of these metro cities and the late movers’ advantage seem to be helping the city grow holistically in terms of its real estate developments and infrastructure issues. What makes the case of Pune even more unique, reasons why it is rated as the best city out of the four established metros is the fact that the social infrastructure has gradually been shaping up well in the city to compliment the physical infrastructure.
Track2Realty Exclusive: Call it migration or mere attraction, the Indian Real estate is spreading its roots into cities-in-making. Though fact remains that this sector has lots to thank the tier I cities for its large scale investments, but the winds of change are here to stay. The recent economic and investment policies, initiated by the government are giving a boost to the less known lands across the Indian sub-continent.
Track2Realty Exclusive: A great challenge in real estate branding is the local versus national market. 90 per cent of the realty brands have local presence and not pan India. Most of the projects are linked locally like Prestige with Bangalore or DLF with Gurgaon.
Track2Realty Exclusive: Media perception is not much different than public perception in developing brand. It depends on how media plays down. 50 per cent of the media is honest in promoting actual brand worthiness but few media also carries planted articles or on the contrary, prevents negative articles in exchange of media barter deals.
Track2Realty: Investments in real estate total value of announced private equity transactions in the real estate for the first three quarters of 2013 were recorded at INR 4,716 crores (USD 755million), witnessing an increase of 26% compared to the first three quarters of 2012 (INR 3,750 crores / USD 704 million).