Track2Realty Exclusive: While the property markets in other parts of the country are busy with festive offers, Coimbatore real estate is showing no signs of gift, freebies and other marketing lucrative schemes. Prima facie it may seem like the festive buying of homes is not a reality in this part of the world, and hence no developer is bothered to lure the home buyers with gold coins, cars, foreign tours or outright discount.
Track2Realty Exclusive: Some other developers maintain property exhibitions aim to bring property buyers and developers on a common platform, where home buyers can access a range of properties that suit their price points. Property expos serve as an avenue to showcase assorted projects to property seekers.
Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty Exclusive: Seen as the poor cousin of Gurgaon-Manesar till only recently, Bhiwadi is fast emerging as the property hot spot and the price appreciation in this sleepy town not long ago has actually been steadfast in the last four-five years.
Track2Realty Exclusive: A quest for brand new home is inherently ingrained in the psyche of Indians. However, that is fast changing, thanks to unmet commitment of developers in recent times, banks’ changed outlook and home buyers’ convenience in major cities. Track2Realty reads the pulse of home buyers to understand why resale apartment is no more a taboo and is rather preferred over the new launches and under-construction apartments.
Track2Realty Exclusive: Gudi Padwa is considered to be an auspicious occasion as it marks the new beginning of the Hindu New year and brings new hopes to every body’s life. People traditionally make important decisions and investments on this day. They believe in luck and prosperity and prefer buying homes during Gudi Padwa. During this period, usually developers come up with new launches, special schemes and discounts. Mumbai property market always looks forward to bright days on this auspicious festival.
Track2Realty: The type of marketing strategies that Indian developers employ to sell their products in a tough market may often seem strange to property marketers in other countries. Nevertheless
If you think prime locations in the NCR have hit the roof and you missed the dream rally in having a reasonably priced home, there is no reason to look at the secondary locations. In an expanding National Capital Region (NCR) while some of the locations deter you due to its less appreciation potential or controversies galore, then probably your property hunt has not led you to the destination next of the region—New Gurgaon.
Anmol Shah, the Gujarati businessman settled in Mumbai, has both the emotional as well as rational reasons to invest in property this time on Akshay Tritiya. His astrologer has suggested that very much like a few years back when he bought his first flat in Mumbai, followed by an office in one of the Central Business Districts (CBD) on Akshay Tritiya, he should yet again buy the second house on the auspicious day this year.
The over-heated Mumbai property market is taking its toll on the property transactions and sales in Mumbai property is the lowest of the six major cities across the country. According to reports, over the last one year leading to December 2011, residential sales in Mumbai have dropped by 28 per cent.