Track2Realty Exclusive: Many within the sector admit it is more often the case of lacking USP of the project added with the faulty communication and branding. This is being compensated by frivolous features which may bring the footfall but hardly translates into buying.
Track2Realty Exclusive: Making the strategic shift of corporate in realty is not easy and getting things right is even more complex. Even though real estate business may not be the primary operations of several conglomerates who have entered this business space, sound corporate governance is based on more than just simple compliance with ‘universal standards’.
Track2Realty Exclusive: While the provision of a real estate regulator snowballed into a political controversy over the jurisdiction of centre-state relations, some sector analysts believe the developers have hurt their own cause by stiff resistance to the appointment of a central regulator.
Track2Realty Exclusive: There is a school of thought within the sector which suggests the nature of the business is more suitable to be carried smoothly as promoter-driven. Though officially no one wanted to be quoted but some of the developers admitted to Track2Realty that the nature of real estate business demands more grounded entrepreneurs and not high flying professionals for whom more money in the sector is the only traction for job hopping.
Track2Realty Exclusive: Some analysts are of the view that in some other sectors people are vocal because they come from very powerful political background and are second generation entrepreneurs. Then, they are active at the federal level without any structural defect where policy at centre might help at some level and hamper at some other state level. Automobile policies, for instance, are framed for across the country.
Track2Realty Exclusive: Realty is predominantly a regional business, primarily on account of land being a state subject. Therefore it is a tough task for one single body or association to represent the views and opinions of all stakeholders in the sector.
Track2Realty Exclusive: Consumer rights advocate Lakhendra Singh is even more forthright when he says if CCI has to establish its credibility in the collective conscience; it must make its economic analysis more scientific and full-proof. There can’t be different parameters of defining relevant geographic market and product category for different real estate companies. According to him, CCI instead of being seen as an anti-monopoly watchdog and inspiring confidence has, of late, been in the news for consumer activism.
The Indian realty sector is facing an acute scarcity of labour as on today. The fast emerging problem will soon drive the realty sector to take to large scale mechanization and what is often referred to as project management. The propensity can be clearly understood based on the premise that the shortage of labour is projected to rise to about 65% mark by the next decade.
Track2Realty Exclusive: While the concept is being touted as the next big thing for the realty industry, there are both pros and cons to be weighed with integrated townships. There, of course, is the flip side too. Long gestation periods for these projects to take off and reluctance on the part of people to move to an isolated location are challenging from the developers perspective.
Track2Realty Exclusive: Many urban planners maintain the genesis of the model integrated township in India lies in Jamshedpur, developed by the TATA Group. However, modern realty analysts maintain no one understands the grandeur of an integrated township better than Jaypee Group due to its locational vantage point and large tract of land bank. The infrastructure major has to its credit state-of-the-art township along the Yamuna Expressway.