Affordable luxury—contrasting match or confusing mate?
Call it contrasting match of the two extreme ends or just the confusing mate living together, but affordable luxury has gained ground in Indian realty, finds Track2Realty.
Call it contrasting match of the two extreme ends or just the confusing mate living together, but affordable luxury has gained ground in Indian realty, finds Track2Realty.
Omkar 1973 is definitely one of the top pick of investors not only in Mumbai market but also across the country. Everything about the project is unique, right from the name 1973 (that is the longitude & latitude coordinates of the place) to the location that offers an envious view of the city and the Arabian Sea, and state-of-the-art amenities to lavish luxuries.
There had suddenly been a deafening silence when the RBI Governor Dr Raghuram Rajan recently asked the real estate developers to reduce the home prices. However, the economist in Rajan was not making a faux pass. He could rather see a supply side of bubble in the making. Therefore, he came harsh on the sector.
An airport has been catalyst to the development and urbanisation of any given city. More often than not, it proves to be the catalyst to the growth of the real estate market of the given city. After all, the housing market is heavily dependent on the commercial activity in the city and for the big ticket commercial activities to take place what the multinational companies and the big corporate houses need the most is an international airport.
Today, the world sees India as a land of opportunity for business and investment. RBI head Raghuram Rajan said in mid-September that while fellow BRICs have deep problems, India appears to be an island of relative calm in an ocean of turmoil.
Despite of the high work pressure, unprofessional work culture & depressing environment, it has been the fat pay packet that was a magnet for the professionals to join real estate. However, the slowdown has exposed the professionals to a new reality check where job cuts are across the board, career growth is stagnant and it is increasingly getting depressive for the professionals to continue with a job in the sector.
Haryana Government would like to address it as pro-farmer move, the real estate sector would like to hail it as investment friendly and others within the built environment of real estate would like to call it a step that would bring to the market more supply and hence affordability.
Immediately after the earthquake in Delhi-NCR a builder sends a group WhatsApp message that says: Our project in Noida is NCR’s 1st and only earthquake resistant structure with seismic zone V compliance approved by IIT Bombay. Possession next month.” It does not go down well in the collective consciousness as an impression gains ground that the developers are evaluating the opportunity cost in times of a natural calamity. This message nevertheless raises more questions than it tries to answer that the given project is earthquake complaint.
We keep hearing the term ‘market drivers’ being used in real estate. What are they? Market drivers can be defined as developments in an area that increase the value of living there. It is a well-established fact that infrastructure is by far the most important driver for real estate demand and property appreciation growth.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.