Track2Realty Exclusive: Many within the sector admit it is more often the case of lacking USP of the project added with the faulty communication and branding. This is being compensated by frivolous features which may bring the footfall but hardly translates into buying.
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Track2Realty Exclusive: There are certain precautions one must take in documentation when going for a resale property. Om Ahuja, CEO–Residential Services, Jones Lang LaSalle India says all the documents that are applicable for a primary residential property sale would be required for a clear resale flat transaction, as well. The seller should be able to produce all original documents.
Track2Realty Exclusive: A quest for brand new home is inherently ingrained in the psyche of Indians. However, that is fast changing, thanks to unmet commitment of developers in recent times, banks’ changed outlook and home buyers’ convenience in major cities. Track2Realty reads the pulse of home buyers to understand why resale apartment is no more a taboo and is rather preferred over the new launches and under-construction apartments.
Track2Realty: Tata Housing has made it to the Limca Book of Records 2013 for ‘Mumbai Wallbook’, the lengthiest wall painting activity held in Mumbai on May 20th, 2012. This first of its kind initiative on the theme ‘Design Your Dream City’ witnessed 556 artists coming together, on one platform, to design their dream for the city. Over 15,000 likes and conversations were generated on Tata Housing’s Facebook page a week prior to the event, and other social media platforms successfully engaged enthusiasts that ensured high footfalls at the venue.
Oberoi Realty is looking to lucrative markets beyond its home market of Mumbai and is now planning to foray into new market of National Capital Region. The company has outlined budget of nearly Rs 150 crore for this and is aiming to do so in the current financial year, a top company official said.
Track2Realty Exclusive: Real estate has not just been innovative but also aggressive in raising money. They have raised money against sales with a guarantee that if the price falls, they will buy it back. It has been a protection on the bank’s side that if the prices fall, of course there is a margin of about 20% and if the prices fall more than that, they will buy back. 20% has been the cut off because about 10% is the expense in buyback, brokerages, paperwork etc.
Track2Realty Exclusive: Realtors rue that in spite of all the scrutiny, even today realty does not have the right formula. The issue is not to go public or whether the people who have already gone public are right or wrong. The issue now is if while going public, there is a solution where the actual value is derived on the basis of how other industries value themselves? Only then it makes financial sense to go public as the sector has seen successful IPOs also.
Track2Realty Exclusive: The realty market has been pretty exposed to the greedy investors and vulture funding, not venture funding. In desperation the developers often lost track of what kind of funding was required and met with the disaster. Amidst the cyclic very high and very low there has been off balance debt-equity ratio as well. Of late, some developers tried within the box and some outside it. The needs and solutions are different for listed and unlisted companies. Still the sector is in search of right funding mechanism and as Track2Realty finds, are guinea pigs in the funding market.
Track2Realty Exclusive: A festive spirit only adds to the buyers’ sentiments in the property market. It can not be catalyst to new sales if the sentiment in general is low, as has been evident in the property market of Mumbai in the last 3-4 years due to general slowdown and other macroeconomic subdued indicators. However, if the sentiments are bullish a festive season can turn out to be catalyst to market revival as well. That is very much expected in the Mumbai property market this time around, thanks to the change in the overall outlook.