SARE Homes launches ready-to-move-in apartments in Chennai
Track2Realty: SARE Homes has launched ready-to-move-in apartments called “Dewy Terraces” in its residential township called SARE Crescent ParC located on the OMR road in Chennai.
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What deters US investment in Indian realty
Track2Realty Exclusive: Why the US investors are shying away from investing in India? Primarily, it is the fear of change in policy as they had experienced in the past. Lack of significant growth is also another factor that is working against their investment in the Indian realty stocks.
Sex as a real(ty) brand catalyst-I
Track2Realty Exclusive: Call it controversial, blame it to be provocative or just dismiss it against the ethos of prudish Indian culture, but sex has been the tried and tested mantra of selling in advertising. Real estate the world over has courted this formula not just with sexually inducive advertising but as a holistic mantra of marketing, even when the campaign has attracted widespread criticism.
Curbing creative liberty to facelift real estate-II
Track2Realty Exclusive: That small builders and fly-by-night operators in the business are the reason why the government is so concerned with the misleading advertisements. Often they advertise the project launch without even getting the mandatory license and in some cases home seekers hard earned money is lost.
Realty bill not comprehensive and holistic
Track2Realty Exclusive: In India the regulation bill has been contemplated for a few years, but it is only now being actively pursued through multiple rounds of industry consultation. As a tool to drive this initiative, the Ministry of Housing and Urban Poverty Alleviation (HUPA), has drafted a regulation bill laying down the necessary provisions to set up a regulatory body, defining its powers and functions, responsibilities of the developers and penalties for violations and RICS appreciates the initiative to further improve upon and facilitate a smoother introduction of the regulatory authority within the purview of the revised regulation bill.
Time to address urban challenges with holistic approach-IV
Track2Realty Exclusive: There is no clear-cut definition of the term ‘affordable’, as it is a relative concept and could have several indirect meanings in different contexts. In India, private developers primarily target luxury, high-end and upper-mid housing segment, since it fetches a premium over low income housing. This leads to a sustained supply for this segment, increasing market competitiveness for developers.
Godrej Properties adds a new project in NCR
Track2Realty: Godrej Properties has entered into a development agreement with Oasis Buildhome to develop a 13.76 acre property situated on Northern Periphery Road (NPR) in Sector 88A/89A, Gurgaon. The project will be developed as a premium residential group housing project and is expected to offer 1.2 million sq. ft. of saleable area.
Technology adding wings to Smart Homes
Track2Realty Exclusive: Smart homes in India are coming up with a plethora of new technologies and have begun to find their ways into homes not owned by the richest exclusively. Technology vendors and real-estate players from different domains have started developing solutions capable of being easily integrated into home-environments. IP based technologies are making substantial strides in the area of ‘smart-home’.
Real Estate Bill consumer-friendly but not anti-industry: Girija Vyas
Track2Realty Agencies: Expressing hope that Parliament will pass the Real Estate (Regulation and Development) Bill in its Monsoon Session, Housing and Urban Poverty Alleviation (HUPA) Minister Girija Vyas said that the legislation aims to protect consumer interest but was not against the industry.
How real is generation change in Indian realty-I
Track2Realty Exclusive: Clash of generation in Indian business is no secret. However, when it comes to the second generation in Indian realty, the gap gets even wider since suave & sophistication that often comes with their foreign degree is in sharp contrast to the complex nature of business.