Track2Realty Exclusive: Agreeing that it is time for fresh approach and marketing strategy, Anshuman Magazine, CMD of CBRE, South Asia says the recent policy moves from the RBI—vis-à-vis the rise in repo rate as well as the 20:80 scheme—are expected to further dampen investor sentiments in the upcoming festive season.
Track2Realty Exclusive: It is said that this sector encourages black money and corruption, which is sad and upsetting for all developers/entrepreneurs who put in their best efforts to run the business.
Track2Realty Exclusive: It is generally believed in the sector that CSR can not be a brand driver the way other branding efforts are being evaluated in terms of ROI. Diipesh Bhagtani, Executive Director, Jaycee Homes, says that CSR alone cannot be the catalyst for brand building; there is no case study as such. CSR is seen more as a responsibility towards the society rather than a business promotion activity.
Track2Realty Exclusive: I won’t blame the marketing or the branding team in such a set-up where the defined role of corporate communication is very clear—advertising specialist is one who can negotiate the best rate with the media or the ad agencies, PR guy is one who can get them in column-centimetre of print and soundbytes of television studio and others are good for their dealing with the vendors to deliver brochure and other marketing kit on time. Any extra grey cell and one is a misfit in the company and liability for the management.
Track2Realty: Lotus Greens announced on Monday, Oct 7, that Red Fort Capital, one of the leading Real Estate Private Equity firm, will be investing 1000 crores in various projects of Lotus Greens.
Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.
Track2Realty Exclusive: We all understand that real estate needs a facelift and brand management from the industry standpoint. The sector has indeed come a long way in the last around ten years but we still need to work on the trust deficit in the sector.
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.
Track2Realty-Agencies: has been ranked top with maximum share of about 40 per cent in the new investments attracted by real estate sector among top 20 states across the country during the first quarter of current fiscal, industry body ASSOCHAM said on Monday, Sep 30.
Track2Realty: To simplify the process of home buying for its customers, Kumar Urban Development Ltd (KUL) is organising a ‘Home Loan Mela’ at its project sites – KUL Ecoloch and KUL Nation – on September 27th , 28th and 29th.