Word-of-mouth publicity is a wish of all the developers both for sales and branding, yet the quest is to rope in a celebrity brand ambassador even if it has the only photo-opportunity connect with the project. Of late, there are a few case studies where the developers have used buyers as brand ambassadors.
Godrej Properties has signed a new deal to develop a residential group housing project in the heart of Hinjawadi IT Park, Phase I, Pune.
Around 20 out of the 35 species of true mangroves found in India have been identified along the Maharashtra coast and 15 species of these are found in Mumbai. Because of the high salinity of the soil, something like 60 per cent of Mumbai mangroves comprise Avicennia marina. Nor surprisingly this species also tolerates pollution including heavy metals such as lead, mercury and chromium, all found in significant concentrations in the Mithi River.
Women today control $28 trillion in annual consumer spending, as per a study. In terms of consumer spending, women today drive almost 80% of all purchases. In terms of home buying, 74% women play the role of either contributor or influencer, as per a pan-India survey by Track2Realty, the real estate think-tank group. This includes 32% home buying by single women across the eight top cities of India.
Though the law of the land does not allow this kind of opaque transactions but it is an open secret in the Indian property market today. It is often done in an IPO model when the entire city knows about it. The advantage of this IPO style pre-launch for the developers is that the price point here is higher than the price point at which they offer it to the select set of investors.
News Point: The clause of jail term to erring homebuyers…
News Point: Xrbia Developers claims to be on its way…
Bottom Line: In the fifth edition of Track2Realty Brand X…
Bottom Line: After no reduction in repo rate, the homebuyers…
Bottom Line: Contrary to the hype of affordable housing around…