Track2Realty Exclusive: When Prahlad Patel went on a property hunt in the city of Vadodara, the broker had a curious look at his face. Under the impression that Patel is one among the many NRIs looking to invest in the city property with the fall in the Indian currency he thought it is his duty to narrate how the property market is just ripe to enter for sizeable return.
Track2Realty Exclusive: A McKinsey report to the Government of India on cost of approval had clearly pointed out that the costs incurred on account of various approvals could constitute anything up to 40 per cent of the sale value. Such is the enormity of the problem of approvals and that the challenge of negativity that we suffer from.
Track2Realty Exclusive: In the beginning of the year 2013 when the property market in Ahmedabad was softening a bit in select pockets, the prophets of doomsday had a free run. Many of them were prophetic to write off the city’s real estate market as simply unaffordable and unsustainable, notwithstanding the fact that the correction in the city real estate prices has been relatively moderate as compared to other cities with similar trends in property market when the sentiments were at peak.
Track2Realty Exclusive: As the country faces problems over land acquisition, events around the issue have been tarnishing the image of India’s built environment. Across sectors — real estate, infrastructure and construction events have not been conducive enough to create a good environment for investments. In addition, fragmentation and irregularities within the market, instances of fly-by-night-operators duping the consumers, an absence of regulation over transactions and developers have given a bad name to the environment.
Track2Realty: top eight cities witnessed total estimated residential unit launches of 132,000 units between January to September 2013 which represented an increase of 5% as compared the to the same period for 2012, says a report by Cushman & Wakefield (C&W).
Track2Realty Exclusive: We have been through three key stages of evolution in facilities management in India and now stand at the cusp of the fourth, and most exciting, one. The first was prior to the growth years for India and existed from independence to around the mid-1990s.
Track2Realty Exclusive: Firstly, building on the company’s strong experience in the realty segment and the pioneering vision of creating new benchmarks for an aspirational lifestyle, we identified market value preposition in the two sectors.
Track2Realty Exclusive: The festivities around Navratra and Diwali are known to cheer up the sentiments of the property market. Reflection is always seen both in terms of upbeat mood of developers, as more launches are planned around this time, and the home buyers, as most of the bookings take place during this time.
Track2Realty Exclusive: When Purushottam Sharma, a government officer was posted in Bhiwadi seven years back, it was like a punishment posting. He sulked, the family resented yet with no infrastructure living in Gurgaon and travelling daily to Bhiwadi was something that was not feasible.
Track2Realty Exclusive: In general branding in smaller towns is more focused on project. However, an equal emphasis on corporate branding should remain the strategy. It is very important to stress upon the brand to make the consumer aware of the strength of the company and assure them of the safety of their investment. This is where brand positioning is important in the initial stage. However, once the credibility is established, project branding assumes centre stage.