Track2Realty Exclusive: When we moved out of the comfort zone of metro city, the first question people asked us was how can we meet up with the challenge of leveraging our brand positioning in other geographical markets? Real estate, after all, is a micro market business and branding the realty has by and large presumed to be a metro phenomenon.
Track2Realty Exclusive: We all understand that real estate needs a facelift and brand management from the industry standpoint. The sector has indeed come a long way in the last around ten years but we still need to work on the trust deficit in the sector.
Track2Realty Exclusive: The property rates and cost of living in the metros like Delhi, Mumbai and Bangalore have been soaring drastically over the years and owing to this, these cities have reached a kind of stagnation in terms of real estate and retail growth. This scenario has shifted the focus of investors as well as the customers towards the tier II & tier III cities.
Track2Realty: Kolte-Patil Developers (KDPL) has launched four new luxury projects- Tuscan Estate Signature Meadows, Downtown, 24K Glamore and 3rd Avenue at Life Republic in Pune to develop a total of 1.8 million sq.ft. for these new projects.
Track2Realty Exclusive: For an amateur investor, the ambiguity that lies within today’s investment models can translate to a metaphorical migraine. Simply logging onto an investment portfolio website can present numerous investment options, some of which the masses aren’t even completely aware of.
Track2Realty: Top eight major cities witnessed a total mall supply of 2.94 million square feet (msf) (3 malls) during the first half of 2013 with over 64% (13 malls) of the total expected supply deferred, says a report by Cushman & Wakefield.
Track2Realty Exclusive: Crème de la crème real estate project for the upscale and upmarket buyers is an ambition that is driving the developers across the country. It seems the Indian real estate has woken up to the reality that the destination of brand positioning is ‘luxury’ and as Track2Realty finds, in this rat race the term is so over-used and abused that it has lost its relevance. From high-end condominiums to affordable, the tag of luxury seems to be the biggest brand driver for the sector.
Track2Realty: Satya Group and Maple Group have launched fully furnished serviced apartments, “Element One” at Sector 47 and 49, Gurgaon. These contemporary designed high end serviced apartments are amongst the latest in the commercial projects trend and development, which can serve as private suites or can be utilized for office purposes.
Track2Realty Exclusive: At a time when the critics had it that successful women in realty sector are mostly the inheritors of realtors’ families, or otherwise highly skilled work force like the architects, some home makers have proved it wrong yet again. These are the home makers who have been equally successful as home agents as well.
Track2Realty Exclusive: Historically, the involvement of women in matters relating to real estate has been there as it was always a small scale family run business. So, handling administrative and employee management was a common role of developer wife’s.