The project is expected to deliver a Sales Volume of close to INR 1000 crores over the next 5 years or so. As part of its marketing strategy, the company has a dual strategy of attracting the local home buyers in Goa, as well as position it as a Vacation Home to those who live in other parts of India yet love Goa for what it is.
Mumbai real estate, often criticized for getting saturated, has been rather blessed with a number of hidden jewels. The city is sitting over some of the under-valued and lesser-known micro markets that are set to transform into property hotspots pretty soon. The cynics who thought that the peninsular city is left with no scope of horizontal growth have probably not visited any of these places.
The attraction for North Bangalore has been so profound for this location that most of the properties launched in recent times have been in North Bangalore only. It has definitely started overshadowing other hot property destinations like Outer Ring Road, Sarjapur and Whitefield.
The company, through the acquisition of Zenify in May 2017, has also recently entered the family rental solution business. This round of funding also saw participation from its existing investor IDG India and Tiger Global.
So, you have been blaming the builder for end-to-end problems that you have encountered before and after settling in your dream home. Cost of apartment, delay in delivery, mismatch in promises & performance, costly maintenance and poor facility management, the list goes endless. More often than not, the grievances are legitimate.
The entry of corporate giants into the real estate space is all set to take the Noida growth story to the next level. Already, Godrej Properties and Tata Housing have entered into Noida market through a joint development model. The market buzz has it that a couple of more corporate giants are to soon announce their Noida entry.
An analysis by Track2Realty vis-à-vis the volume of office space consumption per household – not only in India but also internationally in London, Singapore, New York, Tokyo etc concludes that there is equilibrium when the office space consumption is around 60-65 sq feet per household. In India it is rather surprising that the ratio per household even in a city like Mumbai is 25 sq feet. Kolkata has a dismal only 14-15 sq feet office space per household. In Delhi-NCR it is again 20-25 sq feet per household.
I feel it is my professional and social obligation to raise some issues and point to the grey zones to help other gullible homebuyers who might be having trust left with this association. Many others have already lost trust after finding hidden motives and bullying tactics of the core team after their clarion call to fight for the rights of homebuyers. Many of them even allege this buyer association to be proxy of the builders and taking brief from them.
The moot point in Noida Extension today is whether the locality would be able to cope up with the influx of 3 lakh plus families. Most of the urban planning experts in this part of the world maintain that unless the Greater Noida Authority gets into a fast forward mode to execute the planned infrastructure projects living in Noida Extension would be challenging in the days to come.
The journalists covering real estate news are always on the lookout for the grey areas and these buyers’ associations feed them. In exchange, they are always in the news and that lends them credibility in the given market.