Track2Realty Exclusive: A Delhi-based brand strategist says property exhibitions are more about BTL (Below the Line) brand positioning. Requesting anonymity, he maintains that footfalls are not necessarily translated into actual buying. Even the sales figure that developers so glorify out of the property fest is, more often than not, accumulative sales figure of the given period.
Track2Realty Exclusive: Firstly, building on the company’s strong experience in the realty segment and the pioneering vision of creating new benchmarks for an aspirational lifestyle, we identified market value preposition in the two sectors.
Track2Realty: Office markets in India registered a downward trend in overall net absorption for the first three quarters of 2013, as per the latest report released by global real estate consultants, Cushman & Wakefield.
Track2Realty Exclusive: Welcome to Ansaara Metro Park, a joint venture between Luxora Infrastructure and Aanya Group in one of the non-descript locations of Nagpur. Launched around three years back, it was projected to the media as Asia’s largest ‘Metro Park’. It has now proved to be a mere beating own trumpet for inviting journalists from Mumbai and Delhi.
Track2Realty: The total new housing demand will be nearly 12 million units in the next five years (2013- 17), according to a report by Cushman & Wakefield (C&W). This is based on the estimated growth of population across India and in major cities. Of the pan India additional demand, the top 8 cities will constitute approximately 23%.
Track2Realty Exclusive: The numerous options available in these markets are a great advantage. With many constructions under progress, be it commercial space for offices, shops or residential houses/apartments, there is plenty of options to choose from.
Track2Realty Exclusive: When we moved out of the comfort zone of metro city, the first question people asked us was how can we meet up with the challenge of leveraging our brand positioning in other geographical markets? Real estate, after all, is a micro market business and branding the realty has by and large presumed to be a metro phenomenon.
Track2Realty: The estimated demand for office space across the top eight Indian cities in the period of 2013 – 2017 is expected to be 132 million square feet (msf), says a report by Cushman & Wakefield. Office space absorption in top eight cities is expected to be approximately 22.5 msf in 2013 which will be a decline of approximately 26% over 2012.
Track2Realty Exclusive: The property rates and cost of living in the metros like Delhi, Mumbai and Bangalore have been soaring drastically over the years and owing to this, these cities have reached a kind of stagnation in terms of real estate and retail growth. This scenario has shifted the focus of investors as well as the customers towards the tier II & tier III cities.
Track2Realty: Cushman & Wakefield have estimated that the share of luxury retail space in India will be a modest 1.44% by 2015 as against the current 1% even as total retail malls stock is set to increase by 27% by 2015.