Do freebies work in selling property?
Track2Realty: The type of marketing strategies that Indian developers employ to sell their products in a tough market may often seem strange to property marketers in other countries. Nevertheless
Track2Realty: The type of marketing strategies that Indian developers employ to sell their products in a tough market may often seem strange to property marketers in other countries. Nevertheless
The new concept of integrated townships is now more about a single developer taking over a large tract of land. There are benefits too. “The infrastructure is under the developers’ control,” explains Anuj Puri, Chairman and Country Head, JLLI, adding that the developer can plan and use the FSI better, and long-term maintenance is a possibility.
A real estate consultant has the complex and responsibility-driven role of dealing with high-value property assets.
The status of seniors in Indian market is experiencing a sea-change, owing to their growing cohort size, augmented financial independence and change in mindset. They are no longer considered as a withdrawn, risk averse and financially dependent class of citizens.
Is RERA a rating agency? Does real estate regulation & promotion all about promotion, especially when RERA has not been a success story to regulate arguably India’s most dirty business. The question arises because in a couple of States the RERA had earlier announced to rate & grade the developers with much fanfare. It is a different matter that Track2Realty had questioned it since beginning as to whether RERA has stood up to the cause for which it was enacted. Whether SEBI or IRDA rates the companies which it monitors as the regulators?
India, New Zealand, and Singapore saw annual leasing growth of over 30% in Q3 2024. Demand across the top 11 countries in the APAC region rose by 10.7% YoY, reaching 2.2 million sqm (23.7 million sq ft) in Q3 2024. India continued to lead APAC office market activity, driving over 70% of the total demand during Q3 2024. The Asia Pacific office market is predicted to grow in 2025, with new Colliers’ data showing demand across top markets surging 10.7% year-on-year (y-o-y) in the third quarter of 2024.
The western cities of Ahmedabad and Mumbai, along with the southern tech hub of Bengaluru, all experienced healthy price appreciation in the 15-21% range whereas Chennai in south and Kolkata in east saw robust growth of 22% compared to the previous year, indicating strong economic activity and housing demand in these metros. This trend points to sustained demand in these economically vital centers. Pune, often seen as a more affordable alternative to Mumbai, also saw an 18% increase, suggesting it’s maintaining its appeal for homebuyers while still seeing significant price growth.
During the first nine months of 2024, large deals (>200,000 sq ft) accounted for about 40% of the overall demand. Although a vast majority of these larger deals came from 3PL players, Engineering and FMCG segments also saw considerable large-sized deals. At the city level, industrial and warehousing space uptake in Delhi NCR was also driven by large sized deals, a marked deviation from 2023, wherein leasing activity was dominated by small sized deals. Almost 50% of the deals in the first nine months of 2024 were large sized in Delhi NCR.
The Indian economy continues to grow at a healthy pace, with the World Bank raising its growth forecast for India’s economy to 7% for FY 25, up from an earlier projection of 6.6%. The India Development Update (IDU) observes that India remained the fastest-growing major economy and grew rapidly at 8.2% in FY23-24. Growth was boosted by public infrastructure investment and an upswing in investments in real estate.
The real estate market of Goa is also expanding not only in terms of buyer interest but also geographically. The once-limited property market is now spreading across new areas, offering a wider variety of options to buyers. Alongside this expansion, there has been a notable rise in property prices. What was once a market catering to properties valued between Rs 5 crore and Rs 15 crore has evolved, with some villas now fetching prices of up to Rs 100 crore. This surge reflects the growing interest from ultra-high-net-worth individuals who are seeking exclusive, luxury homes in the region.