Track2Realty: Omaxe and entertainment agency Wizcraft have associated for creation of a Special Theme Zone at Omaxe Connaught Place in Greater Noida. This Special Theme Zone will showcase a never-seen-before concept theme zone that is intended to not only entertain and excite but also educate and empower.
Track2Realty Exclusive: A Crisil Research report maintains that absorption of new residential units across six key cities is likely to increase at a compounded annual growth rate of 7 per cent in the next two years, with Mumbai registering the highest CAGR of 14 per cent in the next two years due to huge pent-up demand. Meanwhile, the Bangalore realty market is likely to see a stable rise in sales with firms such as Sobha Developers Ltd and Prestige Estates Ltd benefiting.
Track2Realty Exclusive: Historically, the involvement of women in matters relating to real estate has been there as it was always a small scale family run business. So, handling administrative and employee management was a common role of developer wife’s.
Track2Realty Exclusive: Many luxury brands have a rich pedigree, seventh P of branding, and extraordinary history that become an inseparable part of the brand story. The mystique and the legend is generally built around the exceptional emotive founder character of past.
Track2Realty Survey: In this mismatch of segmentation, actual buyers are neglected in holistic branding of the company. However, it is the consumers who play a huge role in determining the credibility of a brand. It is not just the word of mouth publicity, or the lack of it, that is the reason to keep the promise to the customers; rather it also saves money to do crisis management against the negative campaign.
Track2Realty Exclusive: An affordable housing project should be located within reasonable distances from workplaces and should be connected adequately through public transport.
Track2Realty Survey: The question is what shapes public perception as far as brand premium of a real estate company is concerned? User experience and word of mouth publicity is what matters to them and advertising is nothing more than a medium to know about the new launches.
Track2Realty Survey: 70 per cent of the Indians who have either bought a house or are planning to buy believe brand reputation only amounts to the developers’ past projects. More than that, 78 per cent maintain the track record of timely delivery of the project is the best way to judge the developers’ brand.
Track2Realty Exclusive: As more and more real estate companies are getting bullish over branding in a cut-throat market, adapting to emerging business models and today’s Facebook culture, this survey tried to figure out whether they are being forced to transform their image or is it just a natural evolution of the sector on holistic branding parameters.
Track2Realty: Describing the National Green Tribunal (NGT) populist ban in sand mining as arbitrary and anti growth , developer’s apex body CREDAI Chairman Lalit Kumar Jain has threatened that the developer community is considering appropriate legal options to challenge the order. The nationwide stay on sand mining from river beds by the NGT adds to the ever increasing burden on the real estate industry.