In the late 2010, buyers were largely in the age groups of 35-45 years and 45-55 years, but the share of homebuyers in the 25-35 years age group was minimal. However, improved tax benefits motivated more working youths in this age bracket to opt for home loans. Millennials predominantly favoured paying EMIs for buying a home over the ‘dead’ expense of rentals.
How was the festive season for property market this year? The answer depends upon whom are you addressing the question. For the large universe of the developers, it was worse festive season in the last 5-7 years. But for a few select listed developers, the fortunes are different. The ground reality of the market is that Diwali fireworks was definitely missing for Indian real in 2024, despite over optimism and influence peddling ahead of the festive season. Track2Realty analysis.
Office leasing is likely to record a historic high of ~70 mn. sq. ft in CY 2024 across top 9 cities in India as per current estimates, says ‘CBRE India Office Figures Q3 2024’. The last highest office leasing was recorded in CY 2019 at 66.6 mn. sq. ft. The office demand will be driven by both global and domestic occupiers, who are expected to continue expanding their operations and consolidating their facilities to strengthen their market presence. GCCs are poised to expand significantly in India, accounting for about 35-40% of the total office leasing.
Understanding the mindset of Indian real estate has never been easy. The built environment of the Indian real estate could argue and demolish the best of consumer-centric reforms. Remember the way industry body CREDAI had called RERA prior to its inception, and that too in front of the then Union Minister Kamal Nath, builder harassment and public amusement bill. But at the same time they celebrate the self-inflicted injury on many occasions. Track2Realty finds the overtones of the sector all the more contradictory with the Union Budget, before and after the budget.
India continues to experience positive retail growth, attracting foreign retailers to establish a presence in key locations. Charles Tyrwhitt, a men’s luxury fashion brand from the United Kingdom, opened its first store in Ahmedabad. Additionally, Maison Margiela, a French luxury fashion brand, and Franck Provost, a French beauty and wellness brand, entered the Indian market by opening their first stores in Mumbai and Bengaluru, respectively. Other noteworthy expansions include the opening of stores by international brands, such as the Swiss luxury watch brand Breitling and the American luxury fashion brand Michael Kors in Chennai and Pune, respectively. In addition, the Japanese homeware brand Daiso Japan and the skincare and cosmetics brand ILEM Japan also opened stores in Chennai.
The surge in demand for luxury housing has been primarily driven by a growing preference by affluent buyers seeking enhanced amenities and more spacious living areas that complement their multifaceted lifestyle. Additionally, the aspirational class has been on an upward trend, significantly driving luxury sales. Furthermore, the rise in NRI and astute investors in the Indian real estate market has considerably contributed to the heightened demand for luxury properties.
Between April and June 2024, residential supply witnessed the highest growth rate in the last 24 months, driven by the increasing availability of under-construction properties, shared the recently published PropIndex Report (April-June 2024) by Magicbricks, India’s leading real estate platform. According to the report, the supply of under-construction properties has increased by 11.7% QoQ, while prices have risen by 15.2% QoQ between April-June 2024. This surge has resulted in prices of under-construction properties surpassing those of ready-to-move properties in several cities such as Gurugram, Mumbai, Noida and Thane.
Soaring economic activity, infrastructure development, and reverse migration are driving double-digit property price appreciation in emerging urban centers of Tier-II cities, says “The Bharat India Report” by Housing.com. Housing.com, has released its inaugural “The Bharat in India” report that highlights remarkable growth trends in Tier-II city real estate markets across the country. It highlights how these once overlooked urban centers are rapidly closing the gap with their Tier-I counterparts. This growth is fuelled by economic diversification, rising consumer demand, and reverse migration patterns accelerated by the pandemic.
With its localized nature of business, along with the fact that historically there had been information asymmetry, Indian real estate for quite some time lacked focus on brand goodwill. Size of the real estate companies for long was seen as synonymous with big brands. With the emergence of India as one of the five key global real estate markets post the introduction of FDI in 2005, with US, UK, China and Middle East being other four geographies, the focus shifted to brand building for the first time. Track2Realty analyses how brand equity has historically been a market-linked evolution.
Of the eight major cities, Pune witnessed the steepest drop in unsold inventory levels. The 10% YoY decline in unsold units, highlights strong housing demand across the city. The reduction in unsold units coincides with a major 13% annual rise in average housing prices. This price growth was driven by substantial launches in the high-end and luxury segments. Key localities like Camp and Baner witnessed significant YoY price increases, ranging between 20-23%.