Track2Realty Exclusive: A sound marketing and communication strategy is essential for supporting the brand and its activities. Over last few years, several new marketing and communication channels have opened up. Among the most prominent channel is the internet.
Track2Realty: The multinational companies are increasingly investing through purchasing offices in India with INR 2,470 crores worth office transactions in the last 2 years. There is a seismic shift in the traditional approach of leasing space that such companies have had for years while considering overseas investment. MNCs in the BFSI, ITeS, FMCG & Pharmaceutical sectors are among the lead commercial office buyers in these markets. These are the findings of a report by Cushman & Wakefield.
Track2Realty: CBRE recently conducted a research study on more than 300 prominent global brands to identify trends on operational dynamics, expansion and extent of penetration across leading cities. The analysis reveals that while India has emerged as a prominent destination for leading retail groups as varied as food and beverage (F&B), fashion and apparel, and big box hypermarket chains, F&B retailing remains one of the most penetrated segments in terms of global retailer presence, while the hy
Track2Realty: It is commonly believed that the Indian festive season induces property purchase solely because religious sentiments are high during this period. Likewise, it is a commonly accepted notion that the attractive schemes and freebies that Indian developers offer during the festive season have something to do with the increased sales. Apart from and creating an unduly negative impression in the eyes of global observers of Indian markets, such an assumption does not give Indians the benefit of intelligence.
Track2Realty: Indian real estate market witnessed a significant change in the last decade mainly backed by opening up of FDI in the sector and shift in preference to high-rises over traditional low-rise structures, according to a report.
Track2Realty Exclusive: The rupee fall may be an opportunity for new investors in property but is also a problem for those already invested. NRI investors who had put in money in Indian real estate due to the high returns are suddenly finding the returns eroded. NRIs who hold premium properties are getting jittery and many have started selling.
Track2Realty: India’s economy grew 5.7% y-o-y in Q1 2014 (April–June) beating market consensus forecasts of 5.3%, and showing signs of recovery following annual growth numbers of between 4.4% and 5.2% in each quarter between Q1 2012 and Q4 2013.
Track2Realty Exclusive: It may sound like a paradox but the rental market of Gujarat city is showing bias in two directions when it comes to the property acquisition on rent. While the housing market is showing rental bias in the negative direction, the same property index is going northwards in the commercial vertical of property.
Track2Realty: Over the past couple of months, no other Indian state has been talked about as much in the Indian media as Gujarat. Be it about Narendra Modi, former Chief Minister of Gujarat who is now Prime Minister of the nation or the growth model of the state.
Track2Realty Exclusive: The NRI enquiries are unlikely to materialise as sales because Indian real estate has lost its credibility. Moreover, given that general elections are around the corner, real estate is in doldrums as all the black money that has been pumped into realty, is slowly being drained out to fund elections.