Search Results: ICT (1065)

Advocacy Brand Ambassadors, Celebrity Endorsements, Real Estate Sales Channel, Property Sales Channel, Real Estate Marketing, Property Marketing, Celebrity Marketing

Are celebrity brand ambassadors liable for real estate failures?

Bombarded by the celebrity cricket icon as its brand ambassador, a gullible home buyer, Akshat Jain in Greater Noida, bought an apartment with the builder. However, his dreams of a sweet home had a crash landing when the developer defaulted and reports of conflict emerged between the developer and the cricketer over the non-payment of endorsement fee.  Track2Realty probes whether celebrity brand ambassadors could be made liable if the builder fails with the promise.

Market Rating Noida Extension, Greater Noida West, Gautam Buddha Nagar, Mahesh Sharma MP, DMRC, NMRC, Metro Train, Home Buyers' Protest, Noida Extension PropertyGreater Noida West Property, Property Prices In Greater Noida, India Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market News

Taken for granted voters behind Greater Noida West plight

Greater Noida West, or Noida Extension in popular parlance, is a case study in how a high potential property market suffers from years of systematic plight. Reason is more political apathy than administrative callousness, and the home buyers in this part of the world are waiting for basic services like Underpass, Metro Rail, Foot Over Bridge among others for around a decade now. A micro market with around a million (10 lakh) vote bank, taken together voters of high-rise apartments & adjoining villages, is part of Gautam Buddha Nagar Lok Sabha constituency. Ravi Sinha finds that the citizens in this part of the world have no one but themselves to blame for having allowed elected representatives to treat them as taken for granted voters.

Consumer Connect

It may not be crashlanding but all’s not well for Indian real estate in 2024

At the beginning of 2024, as the Indian real estate stakeholders (self-styled industry experts within the realty media landscape) are yet again influence peddling their bullish narrative, the reality check by Track2Realty clearly finds that the sales growth post-Covid has neither been broad based nor democratic. Real estate is yet again emerging as a parking lot of big money post the pandemic, as visible with the off-take of luxury & super luxury despite the stagnant job growth and wage growth.

Market Rating

Ayodhya emerges as a property hotspot

The holy river Saryu flows quietly; unmindful of the fact that on its bank, Ayodhya is fast emerging as the epicenter of economic growth and global tourism hub. The property landscape of the sleepy city till recently has made a giant stride in the last three years. Envisaged as a spiritual center and tourism hub, Ayodhya is also attracting big ticket economic corridors. A Track2Realty report.

Headlines Festivals, Festival Buying, Property Festival Sales, Festival Property Buying, Property Sales Offers, Indian Real Estate News, Indian Realty News, Indian Property Market

Optimism on the surface this festive season eve

Indian real estate has historically been very optimistic on the eve of every festive season. The post festive season sales number may not back the pre-festive bullishness, but the sector has been known to be hoping to make merry year after year. After all, real estate is a sentiment driven business and the stakeholders try best to create an ambience of positivity to bring the fence sitting buyers back to the market, often with festive discounts and freebies.

Consumer Connect Unsold Housing, Housing Demand & Supply, Housing Inventory, Indian Housing Market, India Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market

Unsold inventory symptoms & not the cause of housing market malaise

Isn’t it ironic that in a country where housing shortage is at the core of policy debates, housing surplus in top Indian cities is juxtaposed to that. As a matter of fact, the reality of unsold housing units poses an even greater degree of imbalance than the housing shortage. But then unsold inventory is a symptom and not the cause of malaise in the housing market of the country. A Track2Realty report.  

Consumer Connect K Shape Recovery, Real Estate Recovery, Real Estate ROI, Real Estate Returns, Real cEstate Appreciation, Indian Real Estate, Indian Property Market

K-shape real estate recovery – boon or bane?

Post Covid, the Indian real estate is witness to a K-shape recovery where the listed & larger players are increasing their market share at the cost of smaller ones. Prima facie, what sounds like a market-linked reform, have concerns & repercussions that run much deeper. Is the current criterion of assessing a market with fiscal performance justified? Can only a handful of branded developers be the answer to India’s housing woes, questions Track2Realty.   

Commercial CBD Office, CBD, PBD, Commercial Property Returns, Real Estate ROI, Real Estate Returns, Retail Spaces, Office Spaces

ROI with commercial spaces of CBDs changing

Should businesses continue to operate out of old jaded buildings at the heart of the city? Is it more convenient for the commercial activities to move to the upscale swanky offices on the periphery locations where the cost of doing business per square feet is much lesser? Is ‘Walk to Work’ only a city center reality across the urban pockets? These are the subjects of serious discussions across the built environment of commercial real estate world over, finds Track2Realty.

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