Godrej Properties has strengthened its brand leadership for the 2nd consecutive year. The 9th edition of Track2Realty BrandXReport 2020-21 finds that the K-shaped recovery in the Indian real estate has helped most of the organized developers with corporate governance, at the cost of the large universe of the companies operating like personal fiefdoms.
Until the lion learns how to write, every story will glorify the hunter, says an African Proverb. Research report by various industry stakeholders try best to paint a rosy picture; force feed the collective consciousness that the real estate market is on its way to historic high in the year 2021. But the mood of the nation is juxtaposed to the orchestrated euphoria and Track2Realty Investment survey finds that the real estate has slipped as the 3rd choice for a vast majority of the Indians, with C-SAT Score (Consumer Satisfaction Score) all time low.
In India, the moment you buy a house the joke is on you – whether you get the possession of the house, or that possession is delayed or even denied. The buyers’ harassment starts with the Builder Buyer Agreement which in most of the cases is a one-sided document. The buyers mostly have no other choice but to sign on the dotted lines, because by the time the Builder Buyer Agreement is thrown at their face they have already paid the initial booking amount.
Projects worth INR 4,64,300 crore for a total of 575,900 units are already significantly behind schedule. These 5,75,900 units have been stuck since 2013 or before. However, what is even more disturbing than these staggering number is the fact that in many of the states RERA has been diluted to the extent that it allows the erring developers with the existing projects to get away with the fault lines.
It is single women and not the married ones who are the real demand drivers of the housing market in India. Contrary to the general perception that marriage is a catalyst for women to look up to house ownership, it is the single women across the cities of India that are more attracted to the property. The choices of single women are as much goaded by the safety of their own roof over head as with the investment horizon.
The changes in the land laws in Jammu & Kashmir has mostly been debated from the political standpoint. However, it has a direct linkage with the way the property market would shape up in a tourist destination that has thus far been seen as a hostile destination. The moot point today is whether the changed land laws would lead to any tangible difference in the property market over there. Will the developers actually flock to land scouting in this part of the world?
The economists and the real estate analysts are unanimous over the inevitability of the real estate recovery in India. What is nevertheless being debated is when will the sector revive to its normal course of business. What is even more important is to assess what would be the shape of the recovery. In classical economic definition, three of the commonly used recovery shapes are V, U & L shapes. V-Shaped is a strong recovery after the debacle, U-Shaped is a slower and long-drawn recovery, while an L-Shaped aftermath is where the previous peak is not recovered.
There is no denying that the world has changed for the real estate in this part of the market. Of course, there are acceptances with degree varying, denials and even reluctance to adapt to the new normal. However, what can’t be argued is the fact that the market forces are clearly signaling the paradigm shift from the existing denial & resistance to change.
New homes supply and sales showed a significant improvement in the fourth quarter of 2020 (Oct–Dec) in line with the ongoing economic recovery with government’ initiatives and increased market confidence providing an added growth impetus.
In the financial sector, housing finance is relatively a new concept as the government took interest in the last two decades to diminish the housing problem in India. However, the participation of banks and financial institutions in the housing credit sector has swelled and the sector itself has evolved over the years, fuelled also by the concurrent evolution in government regulations in the sector and real estate industry as a whole.