Track2Realty Exclusive: Data for the past few years show that real estate has been a rewarding asset class. For example, in 2011, one of the worst years for equities when the Sensex fell nearly 25 per cent, prices of homes in most Indian cities remained firm despite the overall economic uncertainty, both in global and domestic markets.
Track2Realty Exclusive: The digital medium, however, seems to be evolving fast and some of the realtors have adopted pro-active social media strategy to focus on consumer connect, feedback, consumer research to identify their needs and requirements.
Track2Realty Exclusive: Customer chasing yet skeptical of their frank opinion and two-way communication, the internet revolution has exposed the Indian real estate to pretty uncomfortable zone where they can hardly ignore what they by and large believe to be a necessary evil.
Track2Realty Exclusive: Some of the companies are using online media for generating sales lead; while others are focused on customer relations. With the medium new and realty more or less reluctant in the initial stages, there are very few who are actually understanding the medium and adapting themselves to what others think as a necessary evil. Tata Housing believes in using the medium for engaging with the customers more than just generating sales leads. Brotin Banerjee, MD & CEO of Tata Housing shares with Track2Realty how they strategise their social media usage. Excerpts of the interview:
Track2Realty: Office markets in India registered a downward trend in absorption in the first half of the year (Jan–June 2013), according to the latest report by Cushman & Wakefield. The total net absorption across top eight cities in H1 2013 was noted at 10.9 million square feet (msf) which denoted a decline of 15% compared to the same period last year.
Track2Realty: Provident Housing Limited, a wholly-owned subsidiary of the Puravankara Projects Limited, is to launch ‘premium affordable’ homes in Coimbatore. The innovative residential project will be located at Selvapuram, Off Perur Main Road, near R S Puram, in the vicinity of the city center.
Track2Realty: In a continuation of the company’s global growth plan, Cushman & Wakefield has entered into an agreement to acquire Singapore-based project management specialist company Project Solution Group (PSG).
Track2Realty Exclusive: Some of the factors that vociferously call for apartment culture. New initiatives like the construction of a metro in cities like New Delhi, Bangalore, Kolkata, suburban railway in the areas like Mumbai, Hyderabad, Chennai, Delhi, Pune, Kolkata and Bus Rapid Transit System taken by the various state governments to improve the public transport systems in cities has raised the interest among people in the surrounding areas so as to save the commutation time.
Track2Realty Exclusive: South India has emerged as the hub of IT sector and the main arm of outsourcing business for the US and the UK. With more and more foreign investors looking forward to establish their back offices through the prime locations of South India, the scope of corporate real estate has become immensely high.
Track2Realty Exclusive: Commerce Ministry data fails to give a comprehensive picture where many grandiose plans have failed to tap the potential that actually existed. Several SEZ projects and the expansion plans, like the SEZs at Navi Mumbai, Jhajjar in Haryana, Adani’s Mundra, DLF’s Cyber City in Gurgaon, Mahindra World City in Chennai, K Raheja Universal and Flagship Infrastructure in Maharashtra are facing difficulties. The SEZs cumulatively have been losing ground over the past couple of years.