The low consumer confidence has been linked as much to peoples’ lack of confidence in their own ability to pay as with the employment uncertainties. Collectively, the buyers’ risk aversion in today’s economy as well as the developers’ unfair business practices have eclipsed real estate like never before.
Year 2018 was a veritable roller-coaster ride for the Indian real estate. Despite signs of recovery across segments, the liquidity crunch – further exacerbated by the NBFC crisis – put all industry stakeholders on tenterhooks.
Most of the Thane residents feel since the index, which was conceived in 2017, is based on information from the 2011 Census, it does not do justice with the city. The liveability Index of Thane has seen a remarkable improvement in the last six to seven years; something that the survey could not assess due to limited scope of study as well as constrained by the data of 2011 census. The city has seen phenomenal migration leading to cosmopolitan lifestyle and quality of life in this part of the world.
The Indians seem to be quite aware of the challenges of mass housing, as is visible with nearly half of the respondent, 48 per cent questioning when land acquisition is going to be tougher how housing for all will be a reality.
Gone are the days when the overnight appreciation of property prices was enough for the fly by night operators to lure the buyers with glossy advertisements. The ROI of the advertising spend by the developers was calculated with the number of phone calls in return. The economic downturn leading to an end of era of quick appreciation, however, changed the market dynamics completely.
Employees are the backbone of any given business. They are the reasons why your business is successful or not. The productivity of an enterprise is directly proportional to the happiness index of its manpower. But what would you call a business where the vast universe of the workforce is pretty disillusioned and the business is yet not ready to address it? Welcome to the work culture of Indian real estate!
The choice of high profile NRIs in terms of real estate investment is more of emotional urge to come back to the hometown than the locations that are attractive as job magnets. No wonder, more than three-fourth of NRIs, as many as 78 per cent, wish to invest in their hometown.
Nearly two third, as many as 64 per cent, categorically say they would wait for the market to have more clarity and transparency before making final their investment decision. The general mood among the NRIs is to play it safe now than be sorry with a wrong investment choice.
Nearly all the developers in the Indian real estate are chasing the Non-Resident Indians (NRIs) but very few have succeeded in attracting the investment of expat Indians. Reason: They have tried to hard sell the properties without actually understanding what these fellow Indians living abroad want.
An analysis by Track2Realty vis-à-vis the volume of office space consumption per household – not only in India but also internationally in London, Singapore, New York, Tokyo etc concludes that there is equilibrium when the office space consumption is around 60-65 sq feet per household. In India it is rather surprising that the ratio per household even in a city like Mumbai is 25 sq feet. Kolkata has a dismal only 14-15 sq feet office space per household. In Delhi-NCR it is again 20-25 sq feet per household.