Track2Realty Exclusive: In realty business, brand is an additional value the consumer is prepared to pay compared with an ordinary product yet fulfilling the same purpose. If a brand is not able to offer the consumer better advantage that the competitors, it will turn into a commodity.
Track2Realty Exclusive: Agreeing that it is time for fresh approach and marketing strategy, Anshuman Magazine, CMD of CBRE, South Asia says the recent policy moves from the RBI—vis-à-vis the rise in repo rate as well as the 20:80 scheme—are expected to further dampen investor sentiments in the upcoming festive season.
Track2Realty: Sentiment in the Indian occupier and investment real estate markets has been hit on account of deteriorating levels of growth in the economy, continuous fall in the rupee value, high retail inflation and subsequent rise in key policy rates, according to the RICS India Commercial Property Survey Q3 2013.
Track2Realty Exclusive: When Prahlad Patel went on a property hunt in the city of Vadodara, the broker had a curious look at his face. Under the impression that Patel is one among the many NRIs looking to invest in the city property with the fall in the Indian currency he thought it is his duty to narrate how the property market is just ripe to enter for sizeable return.
Track2Realty Exclusive: A McKinsey report to the Government of India on cost of approval had clearly pointed out that the costs incurred on account of various approvals could constitute anything up to 40 per cent of the sale value. Such is the enormity of the problem of approvals and that the challenge of negativity that we suffer from.
Track2Realty Exclusive: At a time when the critics of Mumbai real estate were busy with the conspiracy theory and prophets of doomsday were writing the obituary, with the report suggesting the city market sitting over 48 months of inventory lending credence to such conspiracy theory, there has been an under-current in the Mumbai property market where some of the smart developers were devising new strategies to beat the slowdown.
Track2Realty Exclusive: A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company. Branding, according to me, is a double edged sword which grants an advantage of building clientele, loyalty, trust etc but also burdens the shoulders with an added responsibility and obligation to defend the ‘Brand’ so far created persistently.
Track2Realty: India is among the top ten global markets to recorded the highest rental increase year on year as per the annual report ‘Main Streets across the World 2013’ by Cushman & Wakefield. Punjagutta in Hyderabad, recorded the 8th highest growth in retail rental values globally with an annual growth of 29% year–on- year.
Track2Realty Exclusive: Industry experts assert if the neighbourhood does not have the supportive social infrastructure, the demand will be less compared to the well-developed areas. The number of houses remaining vacant in a project in the core areas of the city is less compared to those outside the city.
Track2Realty-Agencies: Decline in supply of additional office space is likely to put pressure on rental values in the coming quarters, even as the demand is expected to be moderate, industry experts say.