Track2Realty Exclusive: Though, a strong branding strategy could help deliver significant economic gains to developers, too much branding must be avoided as it doesn’t add any value. Developers should avoid excessive branding such as branding every single building or every single aspect of a project.
Track2Realty: The logistics and warehousing market in India attracted steady transaction activity, with large sized transactions of around 100,000–250,000 sq. ft. reported during the first half of 2014. The Delhi National Capital Region (NCR), Chennai and Mumbai accounted for the bulk of leasing activity during H1 2014. The automotive, FMCG, commerce, and third party logistics sectors were the principle drivers of demand for warehousing space in the country during the first half of the year, according to the CBRE report, India Logistics MarketView – H1 2014.
Track2Realty: India’s economy grew 5.7% y-o-y in Q1 2014–15 (April–June) belying market forecasts of 5.3%, and showing signs of recovery following annual growth numbers of between 4.4% and 5.2% in each quarter between Q1 2012–13 and Q4 2013–14.
Track2Realty Exclusive: An assessment of business confidence index of Pune real estate post the formation of a stable Government at the Centre is not as easy as gauging the mood of the developers across any other city. The precursor to the very assessment is fraught with a question mark that why will the business sentiment change overnight with the change of Government at the Centre.
Track2Realty Exclusive: Now that some progress towards bringing in real estate investment trusts (REITs) has been made it paves way for a positive investment climate in the country. The decision to allow listings of REITs in India as an investment product will boost the liquidity situation of cash starved developers, who are struggling to find funds for their construction activities.
Track2Realty Exclusive: A sound marketing and communication strategy is essential for supporting the brand and its activities. Over last few years, several new marketing and communication channels have opened up. Among the most prominent channel is the internet.
Track2Realty: Ever since the new government’s announcement of its intent to build a hundred smart cities in India, the nation has been abuzz with definitions of, fund allocations for, and city identification of such development. With good reason too, since the implementation of such ambitions would ultimately result in national wealth creation—to help our cities become sustainable and livable urban centers of growth.
Track2Realty: One of the aspects that attract customers to a mall is a wide range of interesting stores and services. Many malls in India are today facing a crunch in terms of footfalls and occupancy rate, and the reason often is that, with most malls offering more or less the same brands and stores, visitors are not finding any differention. The vistors therefor look for convenience and ambience and some of the well tenanted malls may loose out on these foot falls.
Track2Realty Exclusive: The rupee fall may be an opportunity for new investors in property but is also a problem for those already invested. NRI investors who had put in money in Indian real estate due to the high returns are suddenly finding the returns eroded. NRIs who hold premium properties are getting jittery and many have started selling.
Track2Realty: The residential real estate market across leading cities of the country is unlikely to see any traction before the upcoming festive season, when demand is expected to improve. While buyers have held off purchase decisions in anticipation of lowering interest rates, developers have been waiting for the festive season before launching special schemes and discounts to boost housing sales.