Track2Realty: India, the second most populated country in the world houses more than 40 million vehicles and is the only country which saw a growing car sales even during the recession and recorded the highest sales volume during 2009 and 2010.
Track2Realty Exclusive: Prophets of doomsday in Mumbai who till only recently have written off the growth of the city and its realty market due to saturation and infrastructural bottlenecks are today very apprehensive lot. The proposed industrial corridors promise to open the floodgates of new investment opportunities and make them eat their own words. Mumbai which has been facing stiff competition with certain other emerging markets is expected to redefine the financial capital of the country once the first corridor Delhi-Mumbai Industrial Corridor (DMIC) project is over and investors find avenues like gold mine on the ground.
Track2Realty Exclusive: Samarjeet Singh went on a house hunt in Mumbai with the obvious expectations of entering into a buyers’ market. The reported stress and standing inventory of 48 months made him believe that this is the right time to negotiate the deal and also get the immediate possession with a record inventory available in the market.
Track2Realty-Agencies: Lodha Group has acquired the Canadian embassy building in London’s Mayfair district for $530 million (Rs 3,300 crore) in its biggest move overseas. Lodha Group, which claims to be India’s largest real estate developer, has exchanged contracts to acquire the landmark MacDonald House in central London from.
Track2Realty studies the role of brand ambassadors in the Indian real estate as the advertisements are often blamed to be not just aspirational but misleading as well. How far celebrity endorsement helps the company and to what extent their celebrity status gets affected by a sector where trust deficit is pretty high
Track2Realty Exclusive: The RBI needs to put its act together before its next monetary policy review on July 30. In the wake of sluggish pace of economy, the Reserve Bank’s status quo on key policy rates in its last monetary policy sent a wave of disappointment in the industry.
Track2Realty Exclusive: Placement stands as the fifth P of branding. The built environment in branding is all about heightening the customer’s experience and amplifying the aura of brand’s essence. Hence, the branded environment, the moment of truth, is where it must live the brand by staging immaculate detailing that engages all senses of the discerning luxury consumer.
Track2Realty Exclusive: When it comes to the first P, that is Performance, the brand is measured at two levels—product level and experience level. At the product level, it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes. It must stand up to the expected quality or design excellence ingredients like creativity, exclusivity, craftsmanship, precision, materials, high quality & innovation.
Track2Realty Exclusive: One mistake that the Indian realtors have been doing is to go for a cheap and easy way to establish brand recognition is through technology, especially popular mediums like blogs, Facebook and Twitter, which help them build relationship with their clients.
Track2Realty Exclusive: Signs of consumer activism backfiring have already started appearing. For instance, visibly upset with the increasing instances of protests by Noida Extension home buyers, which often obstruct traffic and law and order arrangements in the city, the district administration in November, 2012, asked the buyers’ association to not to protest in groups.