It is not that I don’t know about it; I don’t care about it. I have rather consciously developed this image over the years. I am never ashamed or apologetic about my identity or public perception. I very much enjoy the fact that not so professionals within the built environment, fellow corrupt journalists, shady builders and most stupid breed of PR and Corporate Communication specialists (sic) maintain a safe distance with a rude journalist like me.
So, you have been blaming the builder for end-to-end problems that you have encountered before and after settling in your dream home. Cost of apartment, delay in delivery, mismatch in promises & performance, costly maintenance and poor facility management, the list goes endless. More often than not, the grievances are legitimate.
Life changed for him in the last 3-4 years with the Eastern Freeway. Now he travels to same office in 40-45 minutes. The new route via Eastern Freeway to Carnac Bridge and then Nariman Point is what he never visualized as a reality earlier.
The real estate markets across the major cities is today witness to a new spate of consumer activism which is more political in its functioning than consumer centric. Worse even, many of them even operate as the de facto consumer courts in advising others in how they should take on the builders.
As ANAROCK’s Group Vice Chairman, Santhosh Kumar hits the ground running and has assumed all operational responsibility for the Firm. “Given my long personal association with Anuj and our partnership being a tried-and-tested success formula for over two decades, this move is nothing but a natural progression for me,” he says.
Delivery delays, mismatch in area, changes in structure or designs in a project and developers going back on other promises have been quite common. These issues have given rise to consumer activism, in courts and outside. The Competition Commission of India (CCI) slapping a fine of INR 630 crore on DLF gave some hope to the buyers.
The developers are by and large living in denial. The deep rooted psyche is that once the market conditions improve the buyers have no choice but to run for an asset class that is not only need-based but also a business where the demand far exceeds the supply. This medieval thought process is in fact the biggest roadblock in the way of best practices gaining ground in the Indian real estate.
Child friendly homes are ideally suited for parents planning families or those with young children. While this strategy may narrow the market somewhat for the developers since the target buyers is a small group, these homes are ideally suited to people wanting to rent homes as well since they provide a ready environment for the parents who have to deal with many challenges when moving to a new city.
Noida MLA Pankaj Singh today, August 12, took cognizance of the Open Letter by Track2Realty asking for elected members of apartment owners’ associations to represent respective societies and the sector.
Indian real estate, of late, has woken up to the new reality of consumer blackmailing. While in most of the cases the grudge of the homebuyers has been genuine; it seems there is an organized mechanism emerging that want to encash upon the homebuyers’ acrimony with the developers.