Track2Realty-Agencies: The deepening economic slowdown, rising cost of living and low wage revisions, coupled with higher interest rares, are forcing salaried professionals who had earlier invested in properties to put them up for sale, say industry experts.
Track2Realty: Omaxe and entertainment agency Wizcraft have associated for creation of a Special Theme Zone at Omaxe Connaught Place in Greater Noida. This Special Theme Zone will showcase a never-seen-before concept theme zone that is intended to not only entertain and excite but also educate and empower.
Track2Realty: Real estate has expressed disappointment over the decision to hike key policy rate by the Reserve Bank of India (RBI). The developers and analysts say this would lead to increase in finance cost and also affect housing demand during the festive season.
Track2Realty Exclusive: A Crisil Research report maintains that absorption of new residential units across six key cities is likely to increase at a compounded annual growth rate of 7 per cent in the next two years, with Mumbai registering the highest CAGR of 14 per cent in the next two years due to huge pent-up demand. Meanwhile, the Bangalore realty market is likely to see a stable rise in sales with firms such as Sobha Developers Ltd and Prestige Estates Ltd benefiting.
Track2Realty: Mumbai’s residential segment witnessed mixed sentiments during the first six months of the year. While the city’s leasing market displayed signs of weakness during the review period, the sales market managed to hold its ground with limited capital appreciation in a few locations. These are the findings of CBRE’s latest research report on the residential sector, ‘India Residential Market View H1 2013’.
Track2Realty-Agencies: RBI has asked banks to link the disbursal of home loans to stages of construction to protect the interests of buyers and contain the fallout of “innovative” housing financing schemes.
Track2Realty Exclusive: An affordable housing project should be located within reasonable distances from workplaces and should be connected adequately through public transport.
Track2Realty Exclusive: When it comes to the first P, that is Performance, the brand is measured at two levels—product level and experience level. At the product level, it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes. It must stand up to the expected quality or design excellence ingredients like creativity, exclusivity, craftsmanship, precision, materials, high quality & innovation.
Track2Realty Survey: Is a buyer ready to pay premium for the brand reputation of the developer? Majority of the brand conscious buyers’ say ‘NO’ unless the big brand has offering to match the high price and differentiate the product. In the high-end category, 40 per cent of the buyers are ready to pay a premium.
Track2Realty Exclusive: Brands in general and luxury brands in particular are scaled up on the 8 Ps—Performance, Paucity, Persona, Public Relations, Placement, Personal Touch, Pedigree and Public Figure. Bhawna Modgil tries to scale up the Indian real estate on the given 8 Ps to measure how each of the metrics of branding has been redefined by the developer; not to customise it to the Indian sensibilities but to satisfy their ego, misplaced conviction of brand positioning and assuming sales calls as the branding ROI.