Welcome to the world of Corporate Social Responsibility (CSR) in the Indian real estate. The ground reality is that the real estate companies today get into CSR for fulfilling mandatory provisions and/or tax adjustments than any real concern for the society.
The satellite towns and periphery locations of major cities across the country have been stigmatised as the last refuge of the struggling homebuyers. The collective consciousness looks at these locations meant for buyers who have no choice but to compromise with their wants and needs.
There is also a third set of buyers who buy properties in the second home locations as their first home. They are the buyers who look for locations that would be first home location in the next few years. Of course, the budget constraints force them to look for low-cost housing. Analysts believe this third set of buyers can not be classified as the second home buyers.
For a large expat workforce that depends on the rental houses across the cities, the quest has always been to find a house where the rental prices are not high. Though the rental values might seem to be undervalued in the Indian context due to higher capital values, the fact is that when compared to affordability and median income of the cities, the rental values are mostly exorbitant. This is more true in the context of the top 10 cities being the job magnet.
If the CBD of a given city is losing its sheen, there can be only two diametrically opposite reasons – one, the economy of the city is collapsing and the other is that the city has created many new centers of economic activity.
While there is no denying that quality social infrastructure projects like Golf Club have been the USP of India’s luxury landscape in Gurgaon, yet such projects have often fallen into the no man’s land in terms of its ownership issues and challenges to create.
1300 prospective home buyers who actively participated by Expressing Interests to Buy were offered reservation to a dream home of their choice, at a “Uniform Unit Price”, based on first-cum-first-serve queuing methodology.
While, ATS has focused primarily on boutique and premium housing, HomeKraft would exclusively cater to the housing needs of affordable and mid income housing groups.
Bhiwadi as a city has for long weathered the perception of an industrial belt which was seen to be an alternative destination for those who can not afford Gurgaon or Manesar. After all, office occupancy pattern has been a benchmark of the prosperity of a given city since it indicates the jobs and disposable income which eventually is a catalyst for the growth of housing and retail as well.
The joint venture, Krisumi Corporation Pvt Ltd, will develop large scale real estate projects across India beginning with ‘Krisumi City’, an 18-million sq ft development which will be developed with a cost in excess of US$2 billion. Both partners will hold 50:50 stake in this JV company.