CREDAI as a real estate industry body fails miserably time & again to gain public & policy level acceptance. Reason: Shady builders have more often than not been operating as the elected office bearers of CREDAI. The situation is all the more grave with CREDAI NCR team that believes in convince, confuse or corrupt philosophy of public, policy & media engagement. In his diary of a real estate journalist, Ravi Sinha highlights how focus on projection than perception change at the ground has been the nemesis of CREDAI in general and CREDAI NCR in particular.
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In an interesting year when Godrej Properties lost its sheen, Sobha Limited yet again bounced back as the National Brand Leader after a gap of 2 years. The 10th edition of Track2Realty BrandXReport 2021-22 finds that the market perception vis-à-vis the brands could change dramatically, and it takes all the more care to retain the Brand Leadership than reaching at the top.
Driving down the Noida-Greater Noida property market in general and the Greater Noida West, better known as Noida Extension in popular parlance, could be a delightful rendezvous for any news hungry journalist. Which scribe won’t want a dose of controversy and sensationalism for filing a juicy story? And this market has it all – housing project delays, defaults, cheating, harassment, builders’ high handedness, blatant lies with oozing confidence, and last but not the least, consumer protest all around.
Godrej Properties has strengthened its brand leadership for the 2nd consecutive year. The 9th edition of Track2Realty BrandXReport 2020-21 finds that the K-shaped recovery in the Indian real estate has helped most of the organized developers with corporate governance, at the cost of the large universe of the companies operating like personal fiefdoms.
It is not just the fiscal performance or the stock market resilience that have elevated Godrej Properties to the coveted brand leadership across India. The performance has been remarkable and ever improving on various scale leading to better consumer experience and consumer connect. In a gloomy market of uncertainty, Godrej Properties looks most promising to meet the delivery commitments as well. Last, but not the least, while most of the corporate entities found it altogether challenging turf in the business of real estate, Godrej appears to be a natural real estate brand beyond its market presence in other businesses.
The buyers of Valenova Park have questioned that at a time when the District Administration of Gautam Buddh Nagar has warned the maintenance of Eros Sampoornam to stop hiking maintenance charges during the lockdown or else face arrest, how come Hawelia is hell-bent to charge maintenance without giving them any facilities, other than water and limited electricity with diktat to use it economically.
It is pertinent to note here that there has been nothing posted on Hawelia Facebook page that could be defined as “Defamatory” by the Indian Penal Code (IPC). It seems builder does not believe in the IPC and wants to continue his fiefdom with HPC (Hawelia Penal Code). As per the law of the land, any comment/feedback/grievance could only be termed as defamation if it can’t be substantiated with the fact. Truth stands as biggest defence against the defamation. The chain mail between the builder and the home buyers of Hawelia Valenova Park could establish the fact that the buyers are not happy with the builder and the builder failed to even come forward to address the concerns.
The said project, Hawelia Valenova Park, that was launched in 2013 at Tech Zone IV of Noida Extension is yet to be worth habitation, even after seven years. The builder, on his part, claims otherwise, even though the GNIDA (Greater Noida Industrial Development Authority) has only given it a conditional TOC (Temporary Occupancy Certificate).
A large share of global buyers (NRIs & HNIs) don’t wish to invest in the Indian property market. 78% of them have their own reasons to look towards overseas property market. The recent banking woes have further dented their confidence to invest in India. They also feel that the property prices in India are way too higher, compared to the overall value proposition on offer.
Track2Realty picks up Investment Magnet Cities of India through a comprehensive pan-India survey. The idea is to identify the top real estate destinations for the home buyers in the country.