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Brand Rating

September 28, 2014

Key to building a successful brand strategy in Indian realty-III

Track2Realty Exclusive: Though, a strong branding strategy could help deliver significant economic gains to developers, too much branding must be avoided as it doesn’t add any value. Developers should avoid excessive branding such as branding every single building or every single aspect of a project.

Brand Rating

September 16, 2014

Key to building a successful brand strategy in Indian realty-II

Track2Realty Exclusive: A sound marketing and communication strategy is essential for supporting the brand and its activities. Over last few years, several new marketing and communication channels have opened up. Among the most prominent channel is the internet.

Brand Rating

August 15, 2014

Branding in an age of informed buyers

Track2Realty Exclusive: The story of the informed buyer and his crucial assistance in real estate has a great history of revolutionary changes in last two decades. The real estate sector has undergone a massive transformation in India in the recent past. The boundaries of metro cities are ever expanding. For instance, the city of Mumbai has expanded into huge Mumbai Metropolitan Region (MMR) today.

Brand Rating

August 12, 2014

Key to building a successful brand strategy in Indian realty-I

Track2Realty Exclusive: Branding is about building strong relationship between an organization and its stakeholders, which are generally its customers. It involves establishing strong trust, connection and affinity with the general public.

Market Rating

Coimbatore Bypass, Coimbatore Property Market, India real estate news, Indian realty news, India property market, Indian housing, Track2Media Research, Track2Realty

August 7, 2014

Coimbatore bypass goes through the costliest property markets

Track2Realty Exclusive: Rajeev Dash, a textile exporter from Chennai was on the lookout for a plot in Coimbatore from where he could procure the textile stuff. However, his search for an easy entry to the local market with anticipation of availability of low cost property met with a surprise. The brokers in the local market showed him a number of properties, but none below the not-so-believable crore plus figure. This made him wonder whether he is negotiating in the Coimbatore market or the property agents are taking him for a ride.

Market Rating

Ahmedabad Vadodara Expressway, Gujarat Urban Development, Ahmedabad Property market, Indian real estate news, Indian realty news, India property market, Track2realty, Track2Media Research

July 28, 2014

Ahmedabad-Vadodara Expressway a cross connection of vibrant economy

Track2Realty Exclusive: To say that expressways are lifeline of urban centres would be like stating the obvious. The expressways across the country have been a connecting point of the main city with the periphery locations, thus ensuring that satellite cities are sustainable for the working class who can otherwise not afford to buy a house in the main city. In the process, expressways have been catalyst to the vibrant economy of the region as well.

Project Rating

DMIC, Delhi-Mumbai Industrial Corridor, Track2Realty, Track2Media, Indian real estate, Indian realty news, Property news

April 8, 2014

DMIC a catalytic project for Delhi-NCR realty growth

Track2Realty Exclusive: Against all the prophecies of doomsday in the realty market, Delhi-NCR has not only grown in the last four-five years, but also has been among the best performing markets in the country. The growth has been slow but steady and analysts believe it is time the property market of Delhi-NCR needs a catalyst to put it on the fast forward mode of growth.

Brand Rating

April 4, 2014

Branding strategy for a regional player with pan-India ambitions

Track2Realty Exclusive: The real-estate category has taken the product-led path to brand building. Products occupy centre-stage in advertising campaigns; properties serve as brand emblems. Developers build properties, showcase them through advertisements, customers experience drives word-of-mouth, which in turn generates additional customers and on it goes. Through this iterative process, a brand is built. In other words, the brand identity is inherent in the developer’s real-estate footprint.

Market Rating

Bopal, Ahmedabad, Gujarat, India real estate news, Indian realty news, Property new, Home, Policy Advocacy, Activism, Mall, Retail, Office space, SEZ, IT/ITeS, Residential, Commercial, Hospitality, Project, Location, Regulation, FDI, Taxation, Investment, Banking, Property Management, Track2Media, Track2Realty

December 7, 2013

Bopal in Ahmedabad a satellite township that merges in the city

Track2Realty Exclusive: A property analyst new in the Gujarat market wondered, “If Ahmedabad is not about satellite living, how come Bopal is a property hotspot?” Well, the curiosity is not without valid reason. Bopal is a classic case of a satellite town in which defies the conventional concept of satellite townships. Bopal has been witness to a massive growth in infrastructure the last 5 to 7 years, and that makes it look like the extension of another property hotspot in Ahmedabad itself.

Brand Rating

September 7, 2013

Realty brand positioning not connecting with home buyers-V

Track2Realty Survey: What has been a surprise finding of the survey is the fact that radio, a medium of the past that has reinvented itself in recent years, is a very powerful tool to capture the home buyers’ attention. 62 per cent of the home buyers’ even recall the radio jingle of the projects and that is too high a dividend for the top-of-the-mind recall value of the brand. However, the rate of this interest translating into buying decision depends on a number of other factors.

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