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Brand Rating

June 5, 2018

Professional compliances defining brand leadership of real estate

What has been an interesting finding during this fiscal year is the fact that a number of relatively smaller developers but with impeccable track record of delivery and consumer satisfaction are breaking the myth that it is the sheer volume and premium that elevates a company at the Brand Leadership Chart.

Brand Rating

January 23, 2018

Consumer centric developers shine amidst gloomy outlook

The Consumer Confidence Report 20:20 finds that the developers who have been focused on the buyers with quality projects and meaningful dialogue have been rated higher by the consumers at a pan-India level.

Brand Rating

May 31, 2017

Simplifying a relative study of brand rating

The real estate developers in India are, more often than not, having inwardly obsessed approach to deny that a study is a relative study. They live with the illusion that they understand exactly what their brand represents. However, such mirage may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Brand Rating

May 29, 2017

Track2Realty releases BrandXReport 2016-17

In the fifth edition of Track2Realy Brand X Report 2016-17, Sobha makes a hattrick of brand leadership. Godrej Properties is only developer to be in top 10 across the nation while Puravankara emerges as brand performer of the year, scaling up from 9th position to fourth position this year.

Brand Rating

March 18, 2017

Can realty rating grow out of symbolic appreciation?

Realty ratings have not grown in India and the issue of objectivity also makes it prone to criticism. However, there is no second opinion that if a standardised mechanism of real estate rating is evolved, it can differentiate between the men and the boys in the business.

Brand Rating

February 17, 2017

Who will be next brand leader in Indian real estate?

Bottom Line: In the fifth edition of Track2Realty Brand X…

Brand Rating

February 11, 2016

Paras Quartier-super luxury experience

Surrounded by luxury projects around, this project has been conceptualised as super-luxury experience for the discerning homebuyers that aims to cater to High Networth Individuals (HNIs). Surrounded by a lush green expanse, Paras Quartier aims to truly reflect the ultimate luxury feel in 3 dimensional spiral structure. Highlighted by its 3 Dimensional super tall Iconic Tower and the other two grand condominium towers, Paras Quartier, spread over 10 acres of land, has been visualised as a spiral tower that offers open wide spaces and ample green area.

Brand Rating

February 6, 2016

SARE Olympia – 17 acre sports-themed housing

Olympia has been designed keeping in mind the fact that the presence and availability of playing spaces and active sports for children works wonders for their health and also sharpens their minds and personalities. With in-built privacy for families, ample play spaces for children, proximity to work, access to good healthcare and educational institutions, ‘Olympia’ is the perfect package for the entire family.

Brand Rating

January 5, 2016

Mark2Market-Tata Myst promises luxury in Himalayas

Myst has been conceptualised on the basis of in-depth understanding of both stated and unstated needs of our customers. For the project Tata Housing has conducted Qualitative Research followed by Focus Group amongst a niche audience on the location, theme and project architecture. The design was finalised post integrating the design elements as suggested by the consumers.

Brand Rating

October 22, 2015

Brand realty takes a beating in slowdown

A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.

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