The expectation of an overnight change is because the Act is a result of years of expectations on part of the buyers. The developers, on their part, are also changing their business strategy overnight to play it safe with the new regulatory regime.
The sales strategy was targeted at the existing home buyer leads. A soft launch of their show apartments and SOSF was announced and the buyers were invited for an experiential tour around the flat.
Bottom Line: Reports of price correction on eve of festivals…
Location matters and so does a good understanding of the consumer market where a mall is located. Successful retail positioning relies on research into the local consumer market and securing anchor tenants. Once a mall opens, retail property managers must be proactive in asset management, maintaining an optimal mix of tenants and tracking retailers’ performances.
Myst has been conceptualised on the basis of in-depth understanding of both stated and unstated needs of our customers. For the project Tata Housing has conducted Qualitative Research followed by Focus Group amongst a niche audience on the location, theme and project architecture. The design was finalised post integrating the design elements as suggested by the consumers.
Home Credit India Finance, a Non-Banking Financial Company (NBFC) has announced a festive campaign that offers customers, especially first-time borrowers in over 30 cities across 13 states, a chance to buy products of their choice at customized EMIs.
Track2Realty: Despite overall retailer demand remaining generally subdued for retail real estate space in the Asia Pacific region during the July–September period of the year (Q3 2014)—major global mass market fashion brands continued with steady space transactions in India and emerging markets of Southeast Asia.
Track2Realty Exclusive: Real estate markets across the country have the uniform pattern of being speculative if the given market is high on the wish list of investors. On the contrary, end-user driven markets are always modest in appreciation but nevertheless carry genuine appreciation and provide a level playing field to all the stake holders, including the buyers.
Track2Realty Exclusive: Mumbai real estate has historically been the red hot property, something worth aspiration of millions. The island city with less supply and more demand with ever increasing migration only meant that even if the market deviated from the conventional wisdom of economics in demand & supply dynamics, it still would be a sellers’ market.
Track2Realty Exclusive: Once a promise has been defined, all the customer touch points need to be mapped. Everything from the website to marketing collateral to what the CEO says about the company to how the telephone is answered at corporate headquarters should reflect the promise of the corporate brand.