Balancing branding at the bottom & top of the pyramid
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
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Red Fort Capital to invest Rs 1000 crore in Lotus Greens
Track2Realty: Lotus Greens announced on Monday, Oct 7, that Red Fort Capital, one of the leading Real Estate Private Equity firm, will be investing 1000 crores in various projects of Lotus Greens.
Leverage national brand with local flavor to win small town buyers-I
Track2Realty Exclusive: When we moved out of the comfort zone of metro city, the first question people asked us was how can we meet up with the challenge of leveraging our brand positioning in other geographical markets? Real estate, after all, is a micro market business and branding the realty has by and large presumed to be a metro phenomenon.
Wrong brand positioning is faulty project planning-I
Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.
Bhiwadi stepping out of the shadow of Gurgaon-Manesar
Track2Realty Exclusive: Bhiwadi in Alwar district may be seen as a gateway to Rajasthan by many, its emergence as a property hotspot has more to do with the thriving economic activity in the neighbouring state of Haryana. Of course, Rajasthan Industrial Development and Investment Corporation (RIICO) is also aggressively pushing to make the place a destination magnet.
No unsold inventories in books of account: DLF
Track2Realty-Agencies: DLF said on Sunday, Sep 29, that it has no unsold inventories despite slowdown in the property market as the company mostly sells flats before the start of construction of projects.
KUL hosts 3-day ‘Loan Carnival’ for buyers
Track2Realty: To simplify the process of home buying for its customers, Kumar Urban Development Ltd (KUL) is organising a ‘Home Loan Mela’ at its project sites – KUL Ecoloch and KUL Nation – on September 27th , 28th and 29th.
Luxury projects a flagship for brand value of developers-I
Track2Realty Exclusive: Crème de la crème real estate project for the upscale and upmarket buyers is an ambition that is driving the developers across the country. It seems the Indian real estate has woken up to the reality that the destination of brand positioning is ‘luxury’ and as Track2Realty finds, in this rat race the term is so over-used and abused that it has lost its relevance. From high-end condominiums to affordable, the tag of luxury seems to be the biggest brand driver for the sector.
Women more than just developer’s wife
Track2Realty Exclusive: Historically, the involvement of women in matters relating to real estate has been there as it was always a small scale family run business. So, handling administrative and employee management was a common role of developer wife’s.
NBCC to build 10,000 housing units by 2018
Track2Realty-Agencies: State-run construction giant National Bildings Construction Corporation (NBCC) says it plans to aggressively tap the real estate market and has set a target to build 10,000 housing units by 2018, entailing an investment of about Rs 6,000 crore.