Track2Realty Exclusive: In today’s real estate market where projects are more often than not adding only to the inventory, marketing department of respective companies are wondering as to what went wrong in the brand positioning of the project.
Track2Realty Exclusive: Crème de la crème real estate project for the upscale and upmarket buyers is an ambition that is driving the developers across the country. It seems the Indian real estate has woken up to the reality that the destination of brand positioning is ‘luxury’ and as Track2Realty finds, in this rat race the term is so over-used and abused that it has lost its relevance. From high-end condominiums to affordable, the tag of luxury seems to be the biggest brand driver for the sector.
Track2Realty Exclusive: When it comes to the first P, that is Performance, the brand is measured at two levels—product level and experience level. At the product level, it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes. It must stand up to the expected quality or design excellence ingredients like creativity, exclusivity, craftsmanship, precision, materials, high quality & innovation.
Track2Realty: The government is all set to introduce a buyer-friendly real estate legislation which aims to protect consumers and bring transparency in the sector in the monsoon session of Parliament.
Track2Realty-Agencies: Supporting Union Urban Development Minister Kamal Nath’s push for vertical growth in the city, the Delhi government has said the Centre will have to give adequate funds to it for enhancing existing infrastructure if such a policy is finalised.
Track2Realty Exclusive: Consumer rights advocate Lakhendra Singh is even more forthright when he says if CCI has to establish its credibility in the collective conscience; it must make its economic analysis more scientific and full-proof. There can’t be different parameters of defining relevant geographic market and product category for different real estate companies. According to him, CCI instead of being seen as an anti-monopoly watchdog and inspiring confidence has, of late, been in the news for consumer activism.
I would like to ask the developer friends here when they say there is an ambiguity as far as ECB is concerned. Which are the funding routes that you find without ambiguity—whether it is private equity, QIP, IPO or any other route to raise money?
Gaurav Gupta: I would say there are multiple challenges for the sector.
Track2Realty: Appreciating Congress vice president Rahul Gandhi’s vision of inclusive growth, realtors’ apex body CREDAI on Thursday, April 4, expressed the hope that the idea translates into action in the years to come.
Track2Realty: A reported provision in the proposed law to regulate the real estate sector to send individual or an entity to jail for “misleading” advertisements would be quite a retrograde and adversarial step for investment in the realty sector as it would be open to misuse by a few corrupt officials, ASSOCHAM said on Friday, March 29.
Track2Realty Exclusive: The Indian real sector has evoked mixed response to the Union Budget 2013-14, though by and large there is optimism within the sector. Here are some of the responses—