The BREXIT effect
News Point: Post BREXIT investors will now be in a…
News Point: Post BREXIT investors will now be in a…
Bottom Line: It is ironic that Mumbai that is home…
Bottom Line: The global investor survey conducted among CBRE clients…
A closer look suggests it is just the first step…
The real estate sector’s expectations of exemption for Real Estate…
JLL report finds Chennai market rising to new high. Chennai’s…
Today, the world sees India as a land of opportunity for business and investment. RBI head Raghuram Rajan said in mid-September that while fellow BRICs have deep problems, India appears to be an island of relative calm in an ocean of turmoil.
The FDI relaxation by the Government of India is being hailed as a game changer across the Indian real estate sector. The developers even point out that now since the government has relaxed foreign direct investment norms in the construction sector by removing two major conditions related to minimum built up area and capital requirement, it simply means that any project under construction, regardless of size, can have access to FDI. So, it is going to help the cause of affordable housing.
When the Government of India was announcing relaxation with FDI norms a day ahead of Diwali, many analysts thought it to be a Diwali gift for 15 core sectors that could also prolong the festive spirit for the real estate sector.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.