When Rishi Patil bought his first property in Mumbai a decade back, he followed the advice of family astrologer and deliberately waited for 7 months to book the flat on the day of Akshay Tritiya.
The concept of international, standardized luxury floor space must evolve further before India can absorb the demand. Developers must come up with more imaginative ideas of differentiating their luxury malls from the run-of-the-mill.
With its localized nature of business, along with the fact that historically there had been information asymmetry, Indian real estate for quite some time lacked focus on brand goodwill. Size of the real estate companies for long was seen as synonymous with big brands. With the emergence of India as one of the five key global real estate markets post the introduction of FDI in 2005, with US, UK, China and Middle East being other four geographies, the focus shifted to brand building for the first time. Track2Realty analyses how brand equity has historically been a market-linked evolution.
The quest for property has not subsided among the Indians; nor do they have any doubts over the appreciation potential of real asset. They still consider property the tangible asset class that is less prone to market volatility, compared to stock market and other avenues of investment. However, they need a bit of cushioning this festive season to take a plunge into the property market.
Indian real estate has historically been very optimistic on the eve of every festive season. The post festive season sales number may not back the pre-festive bullishness, but the sector has been known to be hoping to make merry year after year. After all, real estate is a sentiment driven business and the stakeholders try best to create an ambience of positivity to bring the fence sitting buyers back to the market, often with festive discounts and freebies.
The Union Budget this time would be the last full budget ahead of the General Elections due next year. The real estate sector is yet again parroting the old demands, with the only difference being that the concerns of the home buyers too finds a place in their wish list. The developers have come to realise that the home buyers can no longer be ignored as they are the most necessary in the real estate business cycle.
Driving down the Noida-Greater Noida property market in general and the Greater Noida West, better known as Noida Extension in popular parlance, could be a delightful rendezvous for any news hungry journalist. Which scribe won’t want a dose of controversy and sensationalism for filing a juicy story? And this market has it all – housing project delays, defaults, cheating, harassment, builders’ high handedness, blatant lies with oozing confidence, and last but not the least, consumer protest all around.
While the pandemic Covid-19 had hovered like a black swan for the economy in general and the real estate market in particular, the developers across the country also woke up to the unexpected but pleasant reality that the client conversion rate had improved post the pandemic. A Track2Realty analysis.
Much before the outbreak of pandemic Coronavirus, the Indian real estate sector battling with the consistent slowdown was looking up to the turnaround catalyst. While the success of REIT had given it a glimmer of hope, the fund managers had their eyes set on a segment that has the potential to not just spread across the country but give a piggy ride to other segments as well, most notably to the housing. Track2Realty finds the warehousing & logistics to emerge as the mainstream real estate in the last few years.
For the media business also, the time has come to close this purpose gap — the distance between an organization’s stated aims and its lived behaviour. The longstanding view that the sole purpose of the media is to be the medium of information dissemination and thus maximize shareholder (read advertisers) value would quickly give way to a more balanced way of thinking. There is cut throat and hardly any differentiation in the content and message of an end number of media outlets today. Fortunately, that is our biggest strength with Track2Realty, whether it is in creating differentiation or minimising the purpose gap.