Track2Realty: The NCR residential market witnessed a dip in project launches in H2 FY13 compared to H2 FY12. Greater Noida witnessed the highest number of launches in H2 FY13. Majority of these projects are located on the Yamuna Expressway and fall in the affordable segment.

Track2Realty Exclusive: In the pre-2008 era, print spends were high. Since then the global economic recession and resultant decline in sales have compelled marketers to explore alternative channels. Subsequently, internet marketing which up till then meant having a website, morphed into a lead-generation and branding tool.