Search Results: real estate developers (2146)

Consumer Connect Festive Discounts

Is real estate growing beyond tried & tested festive discounts?

The Indian real estate has been known to dole out discounts & freebies every festive season to reap the auspicious spirit. It worked well for the sector for quite some time as the Indians are traditionally known to buy property during the festivals. However, the slowdown in the last five years made the marketing strategists look for alternative ways & means to bring the buyers back to the property market during the festive season. Track2Realty analyses the market trend.

Consumer Connect Booming Market, Real Estate Boom, Property Boom, Indian Real Estate News, Property Market News

Is the housing market really booming?

I meet a number of stakeholders across the built environment of Indian real estate. One common narrative that has gained ground within the built environment over the years is that “this is the best time to buy a house.” Mind you! This narrative was being pushed through the throat even before Covid. Even though the real estate market in general and the housing market in particular has been going through a turbulent phase, the narrative has never changed its course.

Consumer Connect Strategy Trap, Narrative Trap, Real Estate Narrative, Union Budget, Union Budget 2022-23, Finance Minister, Nirmala Sitharaman

Has real estate fallen into its own “All is Well” trap?

A TV debate after the Union Budget 2022-23 caught one of the IPCs (Independent Property Consultant) off guard when the anchor categorically blamed him for real estate not getting its due with the budget. In his defence he could only argue that it is not about one specific report but all the industry reports are guilty of creating such a goodwill for the sector. The satisfactory voices were so profound that the policy makers too found the business capable of self-sustaining without any fiscal incentives.

Policy Union Budget 2022-23, Budget & Real Estate, Budget & Property Market, Budget & Housing, Budget & Home Buyers, Finance Minister, Nirmala Sitharaman

Union Budget 2022-23: Unanswered questions for real estate

The Union Budget 2022-23 lacked any fresh ideas as far as the real estate in general and the housing market in particular is concerned. Most of the announcements are more or less the extension of the old schemes and roadmaps. The euphoria of the industry stakeholders ahead of the budget turned into a deafening silence in the next few hours of budget speech.

Advocacy Union Budget 2022-23, Budget & Real Estate, Budget & Property Market, Budget & Home Buyers, Budget Wish List, Finance Minister, Nirmala Sitharaman

Union Budget 2022 lacked fresh ideas; “U Turn” by realty players

Tracking the sentiment is not that easy in the business of Indian real estate. There is no ideal predictive model that could assess the sentiments of both the developers as well as the buyers. The leading voices of the sector has never been very consistent with their budget wish list and the post budget customary note. The most important stakeholders, the home buyers, are more often than not completely ignored when it comes to sentiment assessment post the Union Budget.

Policy Union Budget 2022-23, Real Estate Budget Wish List, Home Buyers' Budget Wish List, Budget & Real Estate

Budget 2022-23 wish list & real pain points of real estate

On the eve of every Union Budget the real estate stakeholders get into a huddle to set the narrative that could influence the fiscal policy. They are conscious of the fact that the business of real estate gets more affected by the fiscal policy than the recurring monetary policy that shapes the outcome of floating interest rates every now and then. A Track2Realty analysis.

Company News Evergrande, China Real Estate, Shenzhen Property Market, Global Real Estate Brands, Funding in Real Estate, Debt in Real Estate

Evergrande and the unlearnt lessons of Indian real estate

Within the built environment of the Indian real estate there is still denial about too many parallels between the Indian and the Chinese real estate. Many even believe that the Indian economy is not that real estate dependent as the Chinese economy. Even when admitting the crisis in Indian real estate, it is diplomatically wrapped in the developer’s justification of not learning any lessons on part of the Indian developers.

Headlines Real Estate in 2022, 2021 Indian Real Estate, Property Market Yearly Forecast, Future of Indian Real Estate

2022 to be year of top realty brands at the cost of smaller developers

2021 was expected to be the year of recovery for the Indian real estate that weathered the black swan of Covid in the preceding year.  Throughout the year the developers put up a brave face and the industry data of the top listed developers was enough to keep the prophets of doomsday in silence. However, the closer look at the sector and the large universe of the developers raises more questions than what it could answer during the turbulent year. Track2Realty looks in to look ahead.

Consumer Connect Myth & Reality of Home Buying, Festive Sales in Housing, Festive Offers in Property Market, Festive Offers in Home Purchase, Festivals and Home Buying

Festive home sales! Reality versus narrative

I often get amused when I get into the details of the industry survey that shouts at the top of its voice – “All is Well”. Some of these industry reports claiming the business to be witness to higher consumer sentiment are based on the feedback of connected parties like developers, banks, financial institutions and private equity players. All in all, it’s a family cycle where everyone is desperate to beg, borrow or steal for sale. The most important stakeholder – the home buyer – whose sentiment is being tracked is better left out in this mutual appreciation club of vested interests. 

Headlines Real Estate Winners & Losers, Winners & Losers Post Covid, Covid Impact on Real Estate, Covid Impact on Property Prices

Real estate winners & losers post Covid

When it comes to the recovery of the asset class, the market doesn’t spread its gift with equal generosity. The historic high growth curve of the stock market post Covid crash in March 2020 didn’t make every company’s share valuable. Similarly, in real estate there are certainly some clear winners & losers during the pandemic, finds Track2Realty analysis.

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