Rental market crash in Noida
News Point: When houses are not sold, rental markets firm…
Search Results: buying a house (241)
Ganesh Chaturthi to drive property market
Bottom Line: Within the built environment of Indian real estate…
Homebuyers confused with GST
News Point: GST has confused the home buyers as back…
Rate quo status bad news for housing
News Point: The RBI Governor’s concern with rising crude prices,…
Investors project riders in realty market
To say that investors are anchors and project riders would…
Homebuyer in an age of GST
Impact of GST on real estate in general and homebuyers…
Right strategy & marketing format still sells in Mumbai-II
Track2Realty Exclusive: Agreeing that it is time for fresh approach and marketing strategy, Anshuman Magazine, CMD of CBRE, South Asia says the recent policy moves from the RBI—vis-à-vis the rise in repo rate as well as the 20:80 scheme—are expected to further dampen investor sentiments in the upcoming festive season.
Realty weathering brand positioning challenges-I
Track2Realty Exclusive: Brand building and maintaining the brand image is a big challenge for any business, and more so for in real estate where one has a direct contact with the end user. Moreover, brand positioning of the business of real estate is dependent on the overall eco system where demand and supply is dependent upon a host of external factors such as the state of the economy, government policies, etc.
Sex as a real(ty) brand catalyst-II
Track2Realty Exclusive: There is also the question of whether sex actually is effective as ads with a little less skin and a little more elegance. While sex sells the same things that other images of wealth and control do, it triggers a lot more reaction, both positive and negative.
Critical realty apprehensive of revival post RBI policy review
Track2Realty: The real estate sector has been hoping against hope that the rates will be marginally cut in order to keep the sentiments bullish. Reports of foreign funds warming up and the substantial contribution of the sector, 6 plus to the Indian GDP was also being seen as an indication of why the policies would be eased.