Track2Realty releases Best Practices Audit Report of Indian real estate
News Point: At a time when the buzzword in the…
News Point: At a time when the buzzword in the…
News Point: Approximately 2 mn. sq. ft. of warehousing space…
News Point: It is simply fiscal mismanagement that is behind…
News Point: In the 4th edition of Track2Realty Brand X…
Spread over 7 acres in metropolitan Mumbai, Piramal Aranya will…
To say that investors are anchors and project riders would…
When the going was good the developers did not bother much about the quality of talent; nor did they ever took a conscious call to introspect from the inside of the company and work their way out to create a competitive professional culture.
This is one of those projects that can elevate the attraction quotient of the location. Based on the Mediterranean theme, this 36 acres township has the kind of amenities that could make any developers’ marketing brochure a temptation to buy.
At a time when attracting the best talent is as challenging as retaining them, and lack of quality professionals affecting the fortunes of many sectors, including the Indian real estate, it is appalling to note that the developers have yet not learnt the value of professionals.
A few may have succeeded but most of the developers have failed to position themselves right during the slowdown. In the process Track2Realty finds that the brand realty has taken a severe beating, losing the trust of both the end-users and the investors. The brand positioning that differentiates between the two different realty companies is today negligible with developers’ focus to sell. That, unfortunately, is not working for them and commanding premium over the brand reputation today is a far cry. Our team speaks to a cross section of developers, analysts and brand experts who may differ with each other but nearly all agree that sector has to come out of the Catch 22 situation.