Track2Realty Exclusive: It was only a few years back that when a couple of high-end luxury projects were launched in Pune analysts were busy with the cost-benefit analysis of the splurge in the market. The rising interest of NRIs, HNIs and even global realty baron soon made everyone realise that Pune has already made its presence on the luxury landscape of India.
Track2Realty: Many developers are trying their best to create new zones and addresses across India that can appeal to HNI property buyers. This endeavour has met with varying degrees of success on the ground when it comes to swaying the ultra-rich clientele.
Track2Realty: A report in 2013 labelled Mumbai as the 16th most expensive city globally in terms of owning a residential space. The southern region of the island city is seen as the most prime, with locations such as Colaba, Cuffe Parade and Malabar hills topping the price charts. Owning a home in these and similar location of other cities can cost a buyer more than he or she would earn in two lifetimes.
Track2Realty: Tata Housing strengthened its presence in the high-end luxury segment in NCR by launching its 4th project Arabella. Located immediately off the Sohna Haryana Highway, Arabella is inspired by the Aravallis and has been aesthetically designed as an extension to the lush green surroundings.
Track2Realty Exclusive: Coming out of the shadow of Gurgaon-Manesar the once sleepy town in Bhiwadi is fast shedding the tag of affordable destination. What was initially conceptualised as an affordable residential market for those who could not afford high property prices in Gurgaon and for the industries that could settle in a moderately priced market has shaped up so very well that Bhiwadi today has emerged as a case study in how even the extension of a satellite town should be positioned.
Track2Realty: In marked contrast to other cities, the dynamics of luxury housing in Mumbai have changed dramatically over the last decade. Delhi, Kolkata and Chennai continue to have location-specific premiums, which have risen consistently.
Track2Realty: In India’s competitive real estate market, luxury housing projects have been launched aplenty over the last couple of years. So much so that a conservative market like Chennai, for instance, is likely to witness about 1,500 units of ultra-luxury homes—budgeted between Rs. 5–20 crore—within the next 12 months.
Track2Realty Exclusive: Gurgaon, Mumbai, Pune…wait India has just discovered yet another claimant as the ‘Luxury Capital’. The City of Ahmedabad known more for its cost conscious living and affordable housing has been witness to the city’s slow but steady rise to the luxury living with developers’ focus shifting on luxury projects, buyers’ looking up to scale their living and luxury brands flocking to the city.
Track2Realty Exclusive: The question before Indian real estate today is what makes a luxury living? Is it high-end apartments? No. Luxury living is creating an ambience in totality that not just matches the aspiration level, but exceeds it.
Track2Realty Exclusive: Crème de la crème real estate project for the upscale and upmarket buyers is an ambition that is driving the developers across the country. It seems the Indian real estate has woken up to the reality that the destination of brand positioning is ‘luxury’ and as Track2Realty finds, in this rat race the term is so over-used and abused that it has lost its relevance. From high-end condominiums to affordable, the tag of luxury seems to be the biggest brand driver for the sector.