Housing.com in collaboration with The Times of India, presented the ‘Right To Excellence – Real Estate Summit’ on March 15th, 2024, at the Crowne Plaza in Gurgaon. This summit aimed to convene numerous industry luminaries, market experts, thought leaders, and stakeholders to delve into the future trajectory of the technology and real estate sector in India.
While the pandemic Covid-19 had hovered like a black swan for the economy in general and the real estate market in particular, the developers across the country also woke up to the unexpected but pleasant reality that the client conversion rate had improved post the pandemic. A Track2Realty analysis.
The said project, Hawelia Valenova Park, that was launched in 2013 at Tech Zone IV of Noida Extension is yet to be worth habitation, even after seven years. The builder, on his part, claims otherwise, even though the GNIDA (Greater Noida Industrial Development Authority) has only given it a conditional TOC (Temporary Occupancy Certificate).
These are the findings of a pan-India survey by Track2Realty. The survey was aimed at assessing the track record of the Indian malls in terms of meeting the customer experiences and rating & ranking the best malls in the country. The survey was carried in 20 cities – Delhi, Gurgaon, Noida, Ghaziabad, Chandigarh, Amritsar, Mumbai, Pune, Kolkata, Bhopal, Raipur, Lucknow, Jaipur, Bhubaneswar, Ahmedabad, Bengaluru, Hyderabad, Chennai, Kochi and Coimbatore.
Going by the developer’s remark, one wonders whether a real estate purchase can be termed as another expensive purchase. In a BMW purchase, for example, the buyer can look & feel the end product before one takes a final call. But in real estate it is only a promise and the product is yet to be produced.
Functional Professionalism can be broadly defined as the strict adherence to courtesy, honesty, transparency and responsibility when dealing with individuals or other companies in the business environment. This trait often includes a high level of excellence going above and beyond basic requirements.
Investing in relationship management to earn the trust & goodwill of the homebuyers is something that the Indian real estate has not adopted as an industry practice. CRM or Customer Relationship Management is something that every developer today boasts of, but this relationship hardly goes beyond attending phone calls of aggrieved buyers and online registration of grievances.
I am also conscious of the fact that a large number of developers are hoping against the hope that once the tide is over and investors return to the market their ordeal would be over. I may sound to be disappointing gentlemen but the era of investor driven real estate business is over.
Dissatisfaction among the homebuyers was noticed at every level, and every set of buyers had their own set of grievances. Of course, the level & extent of dissatisfaction is different in different phases of house purchase and ownership.
What has made Bangalore real estate market so very different? Has Bangalore been just blessed with climatic conditions, thriving economy of the region and talent pool or the developers in the city have been conscious to learn from the mistakes of other markets?