Track2Realty Survey: In this mismatch of segmentation, actual buyers are neglected in holistic branding of the company. However, it is the consumers who play a huge role in determining the credibility of a brand. It is not just the word of mouth publicity, or the lack of it, that is the reason to keep the promise to the customers; rather it also saves money to do crisis management against the negative campaign.

Pritam Yadav bought an apartment in Noida at Rs 3,000 per sq ft in an upcoming location three years back. The developer had then promised that the price will appreciate to no less than Rs 4,500 per sq feet within 18-24 months. It actually appreciated to Rs. 5000 within couple of years. However, circumstantial exit effort made him realise that the appreciation was only a castle in the air.

This doctor could not find any buyer at the appreciated price point. Forget Rs. 5000 sq feet price that the developer was advertising, he could not get any taker in the secondary market for even Rs. 4000 per sq feet. Even the developer refused to buy back at Rs. 1000 per sq feet lesser than what he h

Track2Realty: The National Real Estate Development Council (NAREDCO) has requested the government to extend the computation period for availing itself of income tax benefits by one more year. This period is going to end on March 31, 2013.

The choice of high profile NRIs in terms of real estate investment is more of emotional urge to come back to the hometown than the locations that are attractive as job magnets. No wonder, more than three-fourth of NRIs, as many as 78 per cent, wish to invest in their hometown.

Track2Realty: Less than ten years ago, the concept of luxury homes was firmly tied to a city’s most expensive inner locations. ‘Pin code value’ was the watchword, and developers focused on the luxury segment operated within those boundaries.