Just over a decade ago nobody would have even thought about the redevelopment. What then changed in the last two decades? Well, almost about everything changed as far as vision about the urban infrastructure and living is concerned.
Mumbai-based Omkar Realtors & Developers has awarded construction contracts worth Rs.579-crore to Larsen and Toubro (L&T) for three of its SRA projects.
Housing Development and Infrastructure Ltd has started resettling people living in the slums bordering the Mumbai airport, clearing the way for Mumbai International Airport Ltd to develop the area.
Track2Realty Exclusive: In recent times a lot of people have asked me as to whether Omkar Realtors is making a strategic shift from the slum redevelopment to super luxury segment.
The Union Budget 2023-24 has by and large ignored the long standing and some immediate concerns (even needs than wants) of the Indian real estate sector. The Finance Minister has not only ignored the supply side of the business, but also didn’t bother to address the demand side, that is the home buyers. Ironically, the leading voices of the sector are still happy with some of the intangible gains even though tangible benefits are non-existent.
The Union Budget this time would be the last full budget ahead of the General Elections due next year. The real estate sector is yet again parroting the old demands, with the only difference being that the concerns of the home buyers too finds a place in their wish list. The developers have come to realise that the home buyers can no longer be ignored as they are the most necessary in the real estate business cycle.
Investing in relationship management to earn the trust & goodwill of the homebuyers is something that the Indian real estate has not adopted as an industry practice. CRM or Customer Relationship Management is something that every developer today boasts of, but this relationship hardly goes beyond attending phone calls of aggrieved buyers and online registration of grievances.
Track2Realty Exclusive: Affordable housing has always been a wishful thought in Mumbai real estate and the call for the same has been reignited post the Government of India calling for a vision document to ensure houses for all by 2022. However, Mumbai is not like the rest of the country and the sky high land prices due to unavailability of developable and licensable land calls for a rethink over what precisely is feasible to create affordable housing stock in the city.
Track2Realty: Describing Union Finance Minister’s Arun Jaitley’s maiden budget as “half glass full” and half filled with hopes, realtors’ apex body CREDAI Chairman Lalit Kumar Jain said it met with some expectations and left some out.
Track2Realty Exclusive: It is relatively easier to plan a real estate project’s brand positioning in the high-end category where overboard advertising creates the top-of-the-mind recall value. Though many carry home the perception that branding is about ATL (Above the Line) activities for premium projects; fact of the matter is that branding at the bottom of the pyramid is even more challenging.