Search Results: real estate (4009)

Advocacy Brand Ambassadors, Celebrity Endorsements, Real Estate Sales Channel, Property Sales Channel, Real Estate Marketing, Property Marketing, Celebrity Marketing

Are celebrity brand ambassadors liable for real estate failures?

Bombarded by the celebrity cricket icon as its brand ambassador, a gullible home buyer, Akshat Jain in Greater Noida, bought an apartment with the builder. However, his dreams of a sweet home had a crash landing when the developer defaulted and reports of conflict emerged between the developer and the cricketer over the non-payment of endorsement fee.  Track2Realty probes whether celebrity brand ambassadors could be made liable if the builder fails with the promise.

Beyond Headlines Real Estate Summit, Right to Excellence, TOI, Times of India, Housing.com, Real Estate News, Real Estate News India, Indian Property Market, Real Estate Knowledge Forum, India's Best Real Estate Website

Housing.com and TOI host real estate summit – Right to Excellence

Housing.com in collaboration with The Times of India, presented the ‘Right To Excellence – Real Estate Summit’ on March 15th, 2024, at the Crowne Plaza in Gurgaon. This summit aimed to convene numerous industry luminaries, market experts, thought leaders, and stakeholders to delve into the future trajectory of the technology and real estate sector in India.

Consumer Connect

It may not be crashlanding but all’s not well for Indian real estate in 2024

At the beginning of 2024, as the Indian real estate stakeholders (self-styled industry experts within the realty media landscape) are yet again influence peddling their bullish narrative, the reality check by Track2Realty clearly finds that the sales growth post-Covid has neither been broad based nor democratic. Real estate is yet again emerging as a parking lot of big money post the pandemic, as visible with the off-take of luxury & super luxury despite the stagnant job growth and wage growth.

Consumer Connect K Shape Recovery, Real Estate Recovery, Real Estate ROI, Real Estate Returns, Real cEstate Appreciation, Indian Real Estate, Indian Property Market

K-shape real estate recovery – boon or bane?

Post Covid, the Indian real estate is witness to a K-shape recovery where the listed & larger players are increasing their market share at the cost of smaller ones. Prima facie, what sounds like a market-linked reform, have concerns & repercussions that run much deeper. Is the current criterion of assessing a market with fiscal performance justified? Can only a handful of branded developers be the answer to India’s housing woes, questions Track2Realty.   

Reports Gender Equality, Women in Real Estate, Women in Realty, International Women's Day, Cheryl Waliya, K Raheja Corp, Amanda Puravankara

By when will real estate be gender neutral?

To say that women workforce in the Indian real estate has broken the proverbial glass ceiling would be stating the obvious. Far from being perceived as a decorative value at the reception only, the women have now stormed into critical areas, from sales to consumer grievances and corporate communication to legal. Many of them have even been into the decision making and the work culture in many of the Grade A real estate companies appear to be gender neutral.

Finance Realty Stocks, Real Estate Stocks, Real Estate Shares, Nifty Realty, Sensex Realty, Nifty Realty Index

Intrinsic value of a real estate stock subject to interpretation

There is no denying that the real estate stocks have always been high in demand for investors. After all, in a housing deficient country like India it has to constantly grow. Isn’t it? However, what is often intriguing is that some of the real estate stocks have much higher price point, compared to the industry peers with similar fundamentals, including the EPS and PE ratio. This raises a fundamental question as to what determines the price of the real estate stocks.

Consumer Connect Festive Discounts

Is real estate growing beyond tried & tested festive discounts?

The Indian real estate has been known to dole out discounts & freebies every festive season to reap the auspicious spirit. It worked well for the sector for quite some time as the Indians are traditionally known to buy property during the festivals. However, the slowdown in the last five years made the marketing strategists look for alternative ways & means to bring the buyers back to the property market during the festive season. Track2Realty analyses the market trend.

Consumer Connect Blockchain, Real Estate Blockchain, Property Blockchain, Digital Property Registration, Real Estate Technology, Blockchain Property Data

Is blockchain the future of real estate transactions?

Maharashtra has started property e-registrations and the State is reportedly all set to also introduce blockchain. What is Blockchain? It is a technology by which users can keep a historic ledger of every transaction that has happened in the past for any asset be it a crypto currency or a piece of real estate like land or building. Track2realty analyses whether blockchain would be the future of real estate transactions.

Consumer Connect Strategy Trap, Narrative Trap, Real Estate Narrative, Union Budget, Union Budget 2022-23, Finance Minister, Nirmala Sitharaman

Has real estate fallen into its own “All is Well” trap?

A TV debate after the Union Budget 2022-23 caught one of the IPCs (Independent Property Consultant) off guard when the anchor categorically blamed him for real estate not getting its due with the budget. In his defence he could only argue that it is not about one specific report but all the industry reports are guilty of creating such a goodwill for the sector. The satisfactory voices were so profound that the policy makers too found the business capable of self-sustaining without any fiscal incentives.

Headlines Real Estate Winners & Losers, Winners & Losers Post Covid, Covid Impact on Real Estate, Covid Impact on Property Prices

Real estate winners & losers post Covid

When it comes to the recovery of the asset class, the market doesn’t spread its gift with equal generosity. The historic high growth curve of the stock market post Covid crash in March 2020 didn’t make every company’s share valuable. Similarly, in real estate there are certainly some clear winners & losers during the pandemic, finds Track2Realty analysis.

1 2 3 4 5 … 401