Search Results: Real estate developers (2146)

Column

Real estate has toxic positivity problem worldwide

A recent report claims current sentiment index score of Indian real estate is 72. I wonder how! Who is going to believe this? Definitely not the home buyers at the receiving end of the builders with delay, default, unmet promises and what not. But this is not an isolated instance of one-odd such report. As a matter of fact, most of the reports by the brokerage firms (in the guise of consulting firms) and other industry stakeholders would like the home buyers to believe that if you don’t buy property now, you would be left behind. This unnecessarily creates a FOMO (Fear of Missing Out) in the minds of the gullible buyers. 

Analysis Brand Equity, Brand Rating of Indian Real Estate, Brand Ranking of Indian Real Estate, Best brands of Indian Real Estate, India Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market News, Best Real Estate Website, Best Property Portal, Real Estate Journalists

Brand equity of Indian real estate a market-linked evolution

With its localized nature of business, along with the fact that historically there had been information asymmetry, Indian real estate for quite some time lacked focus on brand goodwill. Size of the real estate companies for long was seen as synonymous with big brands. With the emergence of India as one of the five key global real estate markets post the introduction of FDI in 2005, with US, UK, China and Middle East being other four geographies, the focus shifted to brand building for the first time. Track2Realty analyses how brand equity has historically been a market-linked evolution.

Brand Rating Track2Realty BrandXReport 2023-24. Brand Rating of Real Estate, Brand Ranking of Real Estate, Real Estate Brand Rating, India Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market News, Best Real Estate Website, Best Property Portal, Real Estate Journalist

Brand landscape getting competitive in Indian real estate; Prestige commands an edge

The 12th edition of Track2Realty BrandXReport 2023-24 is witness to the fact that the fiscal performance of nearly all the large & listed players is at an all time high. The real estate leadership is hence defined by the consumer experiences and their shared satisfaction along with the aspiration for the respective brands in the business.

Bengaluru-based Prestige Group has emerged as the National Brand Leader for the 2nd consecutive time. As a matter of fact, all the Top 3 National Brands of last fiscal year retain their respective Brand Rank with better Brand Score. Out of the Top 5 National Brands, 5 players are yet again from Bengaluru market. Sobha Limited improves its Brand Rank and jumps up to Number 4 this time around.

Others

Does diversified portfolio give an edge to realty companies?

Explaining the decent but not impressive quarterly performance, compared to the industry peers, the CEO of a listed real estate developer justified it with heavy concentration in the residential portfolio. According to him, the diversified portfolio of industry peers with income producing commercial spaces gives those companies an edge. More than an answer over his company’s performance, Track2Realty feels the statement raised an all important question: Does diversified portfolio give an edge to realty companies.

Network Experion Elements, Experion Developers, FDI Backed Developers in India, Ultra Luxury Projects in Noida, Indian Real Estate News, Indian Realty News, Real Estate News India, Indian Property Market News, Best Property Portal, Best Real Estate Website, Real Estate Journalists

Experion Developers launches ‘Experion Elements’ in Noida

The project comprises two towers that symbolize the fusion of past and future. Experion Elements claims to incorporate advanced smart building technology and sustainable practices, such as a low-density design to minimize its ecological footprint. The project aims to balance sustainable geography with cutting-edge architecture, offering a tranquil living environment with diverse plant life, intricate raindrop patterns, and serene water features.

Advocacy

Real estate victim or guilty of snail-paced manufacturing?

The question is what needs to be done. Or in other words, how could real estate consume more out of ‘Make in India’ manufacturing? The question in itself is flawed, if not in sync with the larger eco system issues. Setting up and making a manufacturing unit in India comes with its own challenges. Cheap labour alone would not give India any edge or cost arbitrage over the export items. ‘Make in India’ has to move beyond the rhetoric of nationalism and reforms have to be introduced at each and every level, ranging from lower corporate tax to labour laws and making the country a happy hunting ground for the manufacturers of the world.

Advocacy Brand Ambassadors, Celebrity Endorsements, Real Estate Sales Channel, Property Sales Channel, Real Estate Marketing, Property Marketing, Celebrity Marketing

Are celebrity brand ambassadors liable for real estate failures?

Bombarded by the celebrity cricket icon as its brand ambassador, a gullible home buyer, Akshat Jain in Greater Noida, bought an apartment with the builder. However, his dreams of a sweet home had a crash landing when the developer defaulted and reports of conflict emerged between the developer and the cricketer over the non-payment of endorsement fee.  Track2Realty probes whether celebrity brand ambassadors could be made liable if the builder fails with the promise.

Beyond Headlines Real Estate Summit, Right to Excellence, TOI, Times of India, Housing.com, Real Estate News, Real Estate News India, Indian Property Market, Real Estate Knowledge Forum, India's Best Real Estate Website

Housing.com and TOI host real estate summit – Right to Excellence

Housing.com in collaboration with The Times of India, presented the ‘Right To Excellence – Real Estate Summit’ on March 15th, 2024, at the Crowne Plaza in Gurgaon. This summit aimed to convene numerous industry luminaries, market experts, thought leaders, and stakeholders to delve into the future trajectory of the technology and real estate sector in India.

Advocacy

Labour shortage a perennial problem of Indian real estate

Ram Kirpal is a construction worker in Noida. However, this daily wage earner is not a regular employee or even contractual worker with any real estate company or contractor. He goes back to his native place, Purnea in Bihar, on each harvest season and agriculture continues to be his main occupation. He works on construction sites in Noida only when there is no agricultural work back home. He is part of the bigger problem that the Indian real estate faces – labour shortage! A Track2Realty report.

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