A large share of global buyers (NRIs & HNIs) don’t wish to invest in the Indian property market. 78% of them have their own reasons to look towards overseas property market. The recent banking woes have further dented their confidence to invest in India. They also feel that the property prices in India are way too higher, compared to the overall value proposition on offer.
Highly-established developers are known to conduct careful research on their locations and are therefore able to pinpoint the most happening growth corridors. They know what product works best, and where it works best. While end-users are assured that they are buying into a well-researched area, this fact also ‘raises the bottom’ for investors who are looking for the right product to back.
The Old Fort Saket Centre is spread across three floors with a capacity of 415+ seats in a specially designed and restored heritage styled fort building. The centre is conveniently located in the heart of South Delhi, next to premium shopping hubs like The Select City Walk, DLF Place Saket mall and District Court Saket. The uniqueness of the campus along with its easily accessible location is already leading to an initial record launch occupancy of 50%.
In terms of the overall brand gain for the year, Embassy has been way ahead of the competition curve post the REIT listing. Embassy has jumped from its last fiscal ranking at Number 5 to now at Number 2. As a matter of fact, Embassy is just 0.4 brand score behind Sobha Limited. Moreover, Embassy has taken a lead ahead of Sobha in terms of NRI perception. Moving forward, Embassy Group with diversified portfolio could have an edge over Sobha Limited.
In the second edition of evaluating the best practices being followed in the Indian real estate, Bangalore-based Sobha Limited has yet again maintained its leadership position. As a matter of fact, it has improved its performance, compared to first study with Track2Realty best Practices Report 2017.
In India, when the going was smooth a number of leading developers tried to foray into multi-city operations. Most of them had to exit the expansion strategy sooner than later. It rather proved to be the first nail in the coffin for some of these market leaders by size.
In this sixth year of gauging the public perception for Track2Realty BrandXReport 2017-18, what comes out as no surprise is the fact that Bangalore-based Sobha Limited continues to be undisputed market leader as far as commanding public perception is concerned.
What has been an interesting finding during this fiscal year is the fact that a number of relatively smaller developers but with impeccable track record of delivery and consumer satisfaction are breaking the myth that it is the sheer volume and premium that elevates a company at the Brand Leadership Chart.
Nearly all the developers in the Indian real estate are chasing the Non-Resident Indians (NRIs) but very few have succeeded in attracting the investment of expat Indians. Reason: They have tried to hard sell the properties without actually understanding what these fellow Indians living abroad want.
The Consumer Confidence Report 20:20 finds that the developers who have been focused on the buyers with quality projects and meaningful dialogue have been rated higher by the consumers at a pan-India level.