Track2Realty Exclusive: Looking back at the year 2013, Indian real estate has witnessed a variety of changes from IT perspective. The trend which started much before 2013, continued with industry’s growing focus on putting IT systems in place to manage business processes to effectively manage real estate organization.
Track2Realty Exclusive: Once a promise has been defined, all the customer touch points need to be mapped. Everything from the website to marketing collateral to what the CEO says about the company to how the telephone is answered at corporate headquarters should reflect the promise of the corporate brand.
Track2Realty Exclusive: To say that the year 2013 has been stressful for the Indian real estate would be like stating the obvious. A major reason why the sector could not perform up to its true potential this year is the negative market sentiments.
Track2Realty Exclusive: Brand managers of the companies who have been into strategising at the bottom of the pyramid wish it is high time credible bodies initiate measures on this front in the public domain. On the other hand, private equity funds in their due diligence reports (privately) do accord importance to this aspect.
Track2Realty Exclusive: If you think buyers’ market is a myth in Indian real estate, probably you have not been exposed to Coimbatore real estate. Furthermore, if you feel buyers’ market is an off shoot of crisis in the property market where the developers have gone belly up to go for distress sale, again experience this as a myth and not reality in Coimbatore property.
Track2Realty Exclusive: If you think Coimbatore is a typical Tier II city with no lifestyle that can match a hip and happening city like Bangalore, then probably you have not been to Kalapatti in the city. In over a decade this location has transformed into a property paradise where lifestyle galore and is too cosmopolitan as per the standards of not just Tamil Nadu but entire South India.
Track2Realty Exclusive: So if there is a real estate brand in India that wants to fully realize the benefits of branding to drive its business forward, what is the way forward?
Track2Realty: Dr Kunal Banerji has re-joined M3M and this is his second innings with the company as Marketing Head. Previously, he was responsible for launching M3M’s realty brands like M3M Golf Estate, Polo Suites, URBANA, Cosmopolitan and Merlin.
Track2Realty Exclusive: Any commercial property with a rental value of Rs. 70-80 per square feet may be an ideal place to do business with. That, however, is not a reality in Gandhipuram of Coimbatore. Reason: the destination known as the commercial belly of Coimbatore was till recently offering the rental yields in the range of Rs. 30-40 per square feet. Critics even term the recent appreciation as not sustainable in commercial property rally in this micro market.
Track2Realty: Puravankara Projects has announced the pre-launch of Purva Amaiti,a luxury property at the heart of the business district in Singanallur on Trichy Road.