Track2Realty: Tata Value Homes has partnered with google to present exclusive lifestyle apartments in Boisar, near Mumbai. These apartments starting 16 lacs would be exclusively available during GOSF (10th–12th December).
Track2Realty Exclusive: Prayag Damodar returned to the home town Ahmedabad after having spent 14 long years in the Gulf region where the only option of living has been high rises and skyscrapers. He had developed the liking for such vertical living so much that he had a feeling of missing that sky high living back home as the prevailing housing culture has been standalone residential units when he left the city.
Track2Realty-Agencies: Bollywood actress Priyanka Chopra has been roped in to endorse Unnati Fortune Group. She will be seen in marketing and promotional campaigns that would be rolled out shortly by the company.
Track2Realty Exclusive: While the real estate market in the metro cities have been flirting around with the NRIs to woo them with big-ticket investments, the discerning expat Indians had some other ideas. The destination to those desirable ideas was definitely not leading them to metro cities. So, at a time when the spate of luxury and super luxury launches were put on offer, the match makers of pricey dollars preferred to court the humble markets where the modest rupee was well grounded not to flaunt with pomp and show.
Track2Realty: During 2013, the investment potential for residential properties in the financial capital of Mumbai remained largely flat and unexciting. Most serious property investors in Mumbai who chose residential property are now content to exit with moderate profits.
Track2Realty Exclusive: Analysts believe most capital in Indian real estate was invested at the exchange rate of around Rs 40-45 to a dollar with the expectation of 25 per cent returns. The currency depreciation has impacted the sector adversely as foreign investors would wait for the full cycle to play out and exchange rate to settle down before taking any fresh investment calls. Even if rupee comes down to below Rs. 60 an exit would mean a loss of around 30 per cent.
Track2Realty Exclusive: Tapping NRI money is a wish that kept the developers driving throughout the year with the depreciation in Indian rupee. However, any wishful thought of fall in the currency would be suicidal for the sector in the year ahead as this rupee depreciation would not benefit them as much with NRIs investment as it would affect the foreign private equity (PE) funds which have been the project rider for many of the developers.
Track2Realty Exclusive: Coimbatore property market in many ways is an ideal investment paradise both for residential as well as commercial purposes. Its strategic location is also a traction point that attracts not only people in the South India but across the country. There are only a few property markets in India which has a fine balance between the residential and commercial developments, without one segment over-supplying and in the process over-shadowing the other.
Track2Realty Exclusive: It was only a few years back that when a couple of high-end luxury projects were launched in Pune analysts were busy with the cost-benefit analysis of the splurge in the market. The rising interest of NRIs, HNIs and even global realty baron soon made everyone realise that Pune has already made its presence on the luxury landscape of India.
Track2Realty: Many developers are trying their best to create new zones and addresses across India that can appeal to HNI property buyers. This endeavour has met with varying degrees of success on the ground when it comes to swaying the ultra-rich clientele.