Simplifying a relative study of brand rating
The real estate developers in India are, more often than not, having inwardly obsessed approach to deny that a study is a relative study. They live with the illusion that they understand exactly what their brand represents. However, such mirage may be more reflective of their aspirations for the brand, rather than the reality of public opinion.
Children centric homes not marketing gimmick
Child friendly homes are ideally suited for parents planning families or those with young children. While this strategy may narrow the market somewhat for the developers since the target buyers is a small group, these homes are ideally suited to people wanting to rent homes as well since they provide a ready environment for the parents who have to deal with many challenges when moving to a new city.
The implication of REITs in India’s realty market
Track2Realty: The biggest announcement for the real estate sector proposed by the newly elected Government in its Union Budget 2014–15 was the Securities and Exchange Board of India (SEBI) being directed to introduce Real Estate Investment Trusts (REITs) and Infrastructure Investment Trusts in India.
Average flat sizes shrink 27% since 2014; NCR sees least decline
Among the major factors contributing to the escalating ‘claustrophobia effect’ of shrinking apartment sizes, demand for affordable homes in metros tops the list. Also, buyers are increasingly looking to avail the government’s credit subsidy benefits for affordable housing. These require a home to be priced
Satya Group & Maple Group launches Element One in Gurgaon
Track2Realty: Satya Group and Maple Group have launched fully furnished serviced apartments, “Element One” at Sector 47 and 49, Gurgaon. These contemporary designed high end serviced apartments are amongst the latest in the commercial projects trend and development, which can serve as private suites or can be utilized for office purposes.